Trailer: Let this AI app predict how your audience will feel about your words, then write them for you.

When you understand how people tick, you can write the words that make them click. That's why Dr Jonathan Mall created neuroflash, an AI copywriting software that predicts how people think and feel about words. Helping copywriters to separate fresh copy from trash copy to make more cash copy. Subconscious associations are important for branding and marketing, and AI can help anyone to write the words people will use to associate your brand with what they already like.

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Transcript

Jonathan Mall: 0:02

Let's talk a bit about psychology. Like how do politicians and brands convince us that they are great, right? They do it by doing PR by being seen a certain situations by, having articles and then headlines written about them that connect them, their words that their names. Our engine can see that words like true, traditional, original are very strongly associated with authenticity. So when people read those words, they themselves get the idea that this comes from an authentic source and authentic brand. It's two things we are able to predict. One is automatic thoughts and the other is emotions. Emotions may be a bit easier to explain because we have done over 60,000 surveys in different countries. With the associations, we actually reverse engineer how opinions are created.