This Mum Flips £60k Into Millions In Property With No Bank Loan

Dream of amassing rental properties, but lack startup capital? Susannah Cole, founder of The Good Property Company, bootstrapped from nothing to a multi-million pound portfolio and wants to show you how. Learn her ingenious strategies for financing deals without the bank.

Hear how Susannah built trust with private lenders using old-fashioned relationship marketing tactics like speaking gigs and consistent YouTube content. Find out why focusing locally enabled her to personally meet with potential investors.

Susannah also shares her framework for repurposing evergreen social media content and planning posts a full year in advance. Get her top tips for recovering from PR gaffes and keeping your cool when faced with false accusations.

If the idea of holidaying in Barcelona off passive property income appeals to you, don’t miss Susannah’s encouraging rags-to-riches story on this episode. Let her creative real estate financing methods inspire your own entrepreneurial aspirations.

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Transcript

Jim James (00:01.507)
Hello, and welcome to this episode of The Unnoticed Entrepreneur. Today I'm delighted because we're going to stay in the UK. We're going to talk to a lady who's been an entrepreneur for a long time. If you are maybe a single parent and you're wanting to build a business, my guest today is going to give you an inspirational story about how she built a business from the kitchen table from 60,000 pounds to a multimillion pound property empire,

but also how she's now taking that knowledge and expertise and building it into an online training company, helping many, many other people that would love to learn what she's learned. So Susannah Cole is gonna join us. She is the founder of a company called The Good Property Company. Susannah, welcome to the show.

Susannah Cole (00:45.974)
Lovely to be here. And I think it's really if anybody is skint and they'd like to become a property investor, not just single parents.

Jim James (00:53.566)
Yeah. Well, then I hold up my hand. I'm a measure of the Skint community that's been an entrepreneur for so long. And for all of us entrepreneurs, actually one of the challenges, of course, with financing property is that the banks don't recognize our income in the same way, right? So it's not just single parents, anybody that has challenges there. But we're going to talk about how you've built that business. We're also going to talk about how you're transitioning into a new business. And you're also going to share with us about a

Susannah Cole (01:06.34)
Yes.

Susannah Cole (01:10.755)
Yes.

Jim James (01:22.958)
PR incident and how you recovered from that. And you're going to amaze us with how long in advance you schedule your social media posts. So, Susannah, tell us about yourself and The Good Property Company. First of all, why is it called The Good Property Company? Is there such a thing as a bad property company?

Susannah Cole (01:24.986)
Hehe

Susannah Cole (01:33.077)
Yeah.

Susannah Cole (01:43.762)
Oh, I'm sure there are, but I just want to do a good job. You know, I like doing good work. Uh, I don't want to say the perfect property company, cause of course things go wrong, so the good property company is kind of part of my values, isn't it? Without being too kind of values driven. I want to do a good job. I want to try hard. I want to do my best by people. And that value I think came out and really helped me when I worked with investors as well, because you notice I'm not over promising. I'm saying I'm trying to make it a good thing. Let's get on with it.

Jim James (02:14.294)
What kind of property is it? Let's just sort of create some context there for us then, Susannah.

Susannah Cole (02:17.274)
That's all.

So I've got a multi-million pound portfolio here in Bristol, and I live half in Bristol and half in Barcelona. So I will escape to the sun half the year. And all of my properties, Bar One, are based in Bristol within 1.9 mile radius of the city center. So I have single lets. I used to have a lot of service accommodations, Airbnb's, I don't anymore. They're all single lets since the pandemic. And I also have HMOs, which are students. And those are rented six to nine months

advance of the following year. So good quality, kind of top core tile, you know, if something's like a washer machine went yesterday, it's fixed today, you know, that kind of stuff.

Jim James (03:01.582)
So it sounds like you've got a very focused portfolio, both by location and by property type, which is, you know, there are other podcasts that cover property, although there are a million questions that we could go down there. But if we can, let's focus on how you manage to build a portfolio, not from a financial point of view necessarily, but from a marketing point of view, because you had to get funds. Did you just go to the bank and ask for the money?

Susannah Cole (03:08.261)
Yes.

Jim James (03:31.31)
Because you've got an honest face, you know, for those people that...

Susannah Cole (03:31.502)
No.

Susannah Cole (03:35.286)
I'm a pretty straightforward person, but one of the many things, as you said, when we're entrepreneurs, we often pay ourselves very little, certainly at the beginning. And so that's then very difficult to go and get mortgages. So I had been able to do the classic, you know, late 30s to small children, I was head of household. So I had a real driver to protect my family. So I was able to pull out 60 grand from my own mortgage, which was a nice deposit. But very quickly, you run out of money. And I could see that.

And I've always been a bit suspicious shall we say of Establishment Authority not in massively because I'm very grateful for them where they exist but I certainly don't think they're where we should always place ourselves, because

their job is to look after their shareholders. My job is to look after my shareholders, my family. So by working with private investors, I was able to produce much more flexible funding. For example, I had different ways of working with people. Say you and I, Jim, okay, let's say you're one of my big investors. Jim, let's go and buy and sell that house. Great, you buy it, you fund the renovation, I put in the sweat equity, you do no work at all, you just enjoy yourself like billy goats

then we split the profit 50-50. Or another structure might be, Jim, could you lend me the money? I'll buy the property, I'll pay you interest and then I'll repay you back. So I did a combination of those two types plus a third business which is, Jim, do you want a discounted property? Great, I'll be a reverse estate agent, I'll sell you the property having not bought it myself but having found it and you'll pay me a fee because it's supposed to be 300,000 but I found it for 200 to 220,

and you'll pay me a 15 grand fee. Everybody's happy in all those three scenarios.

Jim James (05:27.33)
Susannah, so entrepreneurial and innovative, right? And you've got a history of being innovative across both raising large groups of young people for charities, for example, as well you've been involved with. But tell us, if you go to the investment community, angels as we might call them or private investors, how do you overcome the credibility issue? And from a marketing and communications point of view,

Susannah Cole (05:44.215)
Yes.

Jim James (05:54.922)
You need a reputation, people have got to trust you. How do you do that side of the communications?

Susannah Cole (05:57.518)
Yes.

So I did recognize that, but I also recognized that I was not necessarily going to the large London venture capital firms. I was going to wealthy individuals and I was going to semi wealthy individuals. So the fundraising triangle, you know, the super wealthy individuals at the top, you get a small number, they'll have hundreds of thousands of pounds to or millions actually to invest the middle people and then the lower tier. So there's loads of people with like 50 grand,

Susannah Cole (06:30.86)
with like five million and above. So I recognise number one, I'm talking to individuals not companies even if they're lending in a company and so it's a one-to-one approach but in the ether in the background they need to check me out so quite quickly I started a YouTube channel. Now I am an extrovert but I'm an introverted extrovert.

It wasn't always comfortable, but I thought from the beginning, point and shoot iPhone as I'm, you know, noodling along the pavement, doing these deals because it was very busy. Let's just document the deals I'm doing. Let's just document property tips. Let's put out a trail of breadcrumbs to show that I'm hungry, I'm effective and I'm learning or know my stuff because I started this YouTube channel, you know, quite a few years ago, just about two million views as we're recording.

Jim James (07:24.086)
That's amazing. So you were just doing iPhone and creating tips, and I guess evidence that you were where you said you were gonna be. How did you get people to follow the channel? Because it's not easy, we can create content, but that doesn't mean people will come and watch it.

Susannah Cole (07:26.948)
Yep.

Yep.

Susannah Cole (07:33.295)
Yep.

Susannah Cole (07:41.814)
Yes, I did write things up quite carefully. You know, I don't mean carefully in a kind of minute, just straightforward. You know, I didn't just yam out a video. I would do the title, write up what was happening and then link it back to my website. Or, you know, so it's always come back to my website, come back to my website. And then I would share every single video on all the social medias. And so that was one way of doing it. And a second one was old school marketing,

which was being a speaker for property events. So traveling, getting a bit nervous, standing in front of people, telling them your story, telling them the skills and tips on what you do. And there'll always be a few investors in the room that you follow up with afterwards. And you simply follow up with every single person. But basically, how did I get people to trust me? I hope that, well, I aim to do good work and I aim to be an honest person. So I think that just comes through. You know, a couple of that was actually doing the work,

you will find enough people that want to work with you as soon as you follow them up.

Jim James (08:42.69)
Susannah, you mentioned about your shareholders being your children.

Susannah Cole (08:45.583)
Yes.

Jim James (08:47.766)
When you went out and pitched, sometimes advisors took about, use your origin story. Did you leverage your family situation as part of the story or did you think investors would not be interested in that? They'd be interested in the outcome rather than, if you like, your motivation.

Susannah Cole (09:08.33)
I felt that my family's story was largely not anybody's business. And also I felt it was a little bit my family privacy. But where I... so I would... when I went to these events, other people stood up and pitched. No one else had a beautifully designed brochure. Nobody. Other people would stand up and pitch and no one else had the legal documentation prepared in advance.

I did. So I'm five foot two. I was terrified. You know, I'd be super nervous. But the minute I stood up, you know, I don't know if you've seen the Amy Cuddy talk about body language,

the superman or superwoman pose. So I would stand up with this brochure, waving in the air above me with my feet planted on the ground. It was one way to stop me being nervous, but it was another way. It was basically, I was becoming a human flag, if you think with the brochure being the flag. And I would say, my name is Susannah Cole. I do deals with my funds and other investors' funds. Typical example, give a typical example, and then say, call to action,

Um, it was, it was, oh, sorry. It was scary.

Jim James (10:22.791)
And I think, as you say, having a prop can really help to overcome anxiety in public speaking, having something that people focus on rather than you. And the other issue, as you're referencing, is how body language, including smiling, affects actually how we feel about ourselves. Not only how people view us, but how we project.

Susannah Cole (10:25.39)
Yes.

Susannah Cole (10:31.824)
Yep.

Susannah Cole (10:37.818)
Yep.

Susannah Cole (10:42.244)
Yeah.

Jim James (10:46.482)
Our voices can be determined by our stature and our standing, as well as our clothing and so on. So really interesting that you took that advice on.

Susannah Cole (10:50.807)
Yes.

Susannah Cole (10:55.057)
I-

And you are right. I also always dress professionally and I always had pockets because ladies we don't always have pockets in our clothes for business cards. And I also pulled my voice down into my stomach to make it deeper because, but where I did leverage, if you like, my family story was when I met investors, they always came to my home because A, it meant I reduced down travel time, reduced down cost, because I didn't want to spend money on coffees. I wanted to buy houses. And you know, I was skinned, to be honest.

But also they could just see my home environment. And if you're letting someone into your home, the likelihood is you're not doing a runner, you're fairly trustworthy.

Jim James (11:35.238)
And presumably that's also a benefit of focusing your portfolio on a proximity within Bristol, as opposed to if you were dotting around the country, investors would not necessarily travel that distance. So that's a benefit or a byproduct of your location-based strategy as well, isn't it?

Susannah Cole (11:44.739)
Yes.

Susannah Cole (11:48.974)
Yes.

Susannah Cole (11:55.23)
Yes and no. Interestingly, people that lent me money directly were anywhere, including Bristol. People that wanted to buy deals from me as a deal packager generally were not Bristol. And I think it's because they just felt, well, hang on, I could get it myself. And the reality, and I mean, this was complete kindness, was they usually didn't. A year later, I would have done 50 deals and they wouldn't have done any. But you couldn't really point that out.

That was always rude and you felt like shake not shaking them but you felt like saying come on just do a deal and you'll get house this will be great for you but you know you just gotta let people be people

Jim James (12:32.59)
Yeah, when they're ready to buy, they will. Now, Susannah, you bought and sold and retained your own significant portfolio, half Bristol and half Barcelona. Sounds like a fantastic setup you've got there. But you've also been transitioning to help people understand how to build what you've built in terms of a business. Can we just talk about what you're doing now in terms of knowledge sharing? Because part of what I've

Susannah Cole (12:41.303)
Yes.

Susannah Cole (12:49.795)
Yeah.

Jim James (13:01.51)
I've been seeing is how people in our age group, people in our 50s and 60s. Sorry, I have included myself in that. I know you're much younger than me, Susannah. Oh, right.

Susannah Cole (13:09.13)
No, I'm 53. No, sorry, Nick, two weeks time I'm 53. Yes.

Jim James (13:14.178)
Sorry, I'm older than you. Our generation is starting to learn to share what we know and be paid for what we know rather than being paid for what we do. There's, I think, a whole opportunity as an entrepreneur to share that and you're doing that now. I'd love to hear from you, what information are you sharing? What's the difference in marketing strategy from, if you like, a product service business to a knowledge online business?

Susannah Cole (13:22.37)
Yep.

Susannah Cole (13:37.507)
Well...

Yes.

So some of the changes were for personal reasons and some of the changes were for technical, you know, tech reasons, as well as lifestyle reasons. I've always taught people, because a lady 15 years ago called Wendy said, 'Can you teach me?' And I thought, 'What?

What do you mean?' And because I've always been a massive geek about systems, so it was really easy to transfer my systems to other people. So I didn't turn around a couple of years ago and think, oh, I'm gonna transfer this to other people. I'd always had those programs

and transferable processes and systems for other people, and always wanted other people to get involved in property, because I see it as life-changing, because it's changed my life. And then, not to pull us down, but during the pandemic, have you ever met anybody get diagnosed with one, two, three, four cancers in less than three years? You should see his face, everybody, if you're not watching. Well...

Jim James (14:40.764)
No, I haven't. I'm just... No, no.

Susannah Cole (14:43.002)
It was interesting, shall we just say. So I had a three year sabbatical. I'm perfectly fine now. The life expectancy of people that get diagnosed with multiple cancers is actually more than a single cancer. And typically it's because you catch all the other ones early. So, I know.

Jim James (14:57.538)
Wow, Susannah, yeah, thanks for sharing that. No, I had a tumor in my jaw, which amoblastoma, which is not pleasant either. And also as a five percent of people perish actually from this is quite unknown as an illness. So, four cancers at once, I don't know. You just took me back for a moment to finding out in Beijing that I might need to lose part of my jaw. But this is about you, so let's hear how, so.

Susannah Cole (15:10.476)
Yes.

Susannah Cole (15:14.433)
Thank you.

Susannah Cole (15:23.674)
Gosh.

Well, these things, yeah, they change us, don't they? So I've always loved making things happen, but suddenly, and maybe you had the same thinking, suddenly I, well, I stopped overnight, didn't work for three years, had a six figure income and coming in because of my properties, which is why I'm so keen on other people getting into property, because it's life-saving. But I had to really focus on the parasympathetic state. I had to be a partner for my doctors.

Jim James (15:27.371)
You had this moment.

Susannah Cole (15:53.022)
My multiple doctors. My doctors, they do all the great medical stuff, my job is to raise my immune system. So I moved, I loved doing in-person teaching, but I decided to move everything digitally. I'd always ran a digital business just on the side, not really paying much attention, producing good work and letting it run organically. So I pulled it front and centre. And so now instead of having, we used to have a 16 person team in-house, I actually work with an

DigiTee place team who are in Nigeria, in Bulgaria, in the Philippines. Everything is done on tech and I plan things a year in advance because I like things calm and measured and I always personally just want to make sure that my parasympathetic state, my immune system, is chuckling along quite nicely just to make sure I remain super healthy which is where I'm at now.

Jim James (16:49.506)
Susannah, that's wonderful. So we've gone into a bit of the backstory there, which is part of the motivation for going online. But in there, you've also mentioned about the processes and that you've got processes and that's essential for transference to other people, isn't it? That it's a system that you've got. From a marketing point of view, how have you got people to come to the online course? Because presumably, they can't come to your home.

Susannah Cole (16:53.325)
Yes.

Susannah Cole (17:01.601)
Yes.

Susannah Cole (17:05.539)
Yes.

Susannah Cole (17:18.238)
Nope.

Jim James (17:20.228)
They'll find you in Barcelona anyway, when they all drop around to Bristol. So how are you doing the marketing to get people to your online course? And what's the URL for that? Just share the URL for that.

Susannah Cole (17:22.571)
Yeah they would.

Susannah Cole (17:34.575)
It's thegoodpropertycompany.co.uk. And my two main courses are my flipping academy and my deal sourcing academy. So how do you flip and make a good cracking 100 grand or how do you deal source and bring cash in very quickly? Both are great points to get into property. So some of the stuff is classic, which I'm sure you recognize. I've got eight free checklists. I've got an amazing 102 page pack for free for people. I have YouTube videos

shot a year in advance. I have reels shot a year in advance and scheduled a year in advance. I take abstracts from all of my 101 lessons pack. It's got 102 pages, so I've got 101 lessons. So every three days a new lesson goes out with an invite. So the classic of they join the database. I send out helpful emails, typically featuring YouTube videos and tips and hints twice a week, which are very much about give, give.

And then I have evergreen webinars and occasionally live webinars and also a sales team who communicate directly with people. And then I have a customer support team who really support my students, do the onboarding, make sure that they're really looked after once they're in. I wanna go above and beyond what they expect.

Jim James (18:50.694)
Susannah Cole, it sounds as though you absolutely do, taking yet another business and excelling in it as well. You sound like the model entrepreneur. In a calm, in a calm.

Susannah Cole (19:01.315)
in a calm way, you know, so shoot videos a year in advance. Right now, we're chatting in January. My customer service, my admin team are scheduling, lucky them, a year's worth of posts that I've written in advance. So everything is calm. And what are your thoughts was, how do we then measure what I'm gonna post about? Well, I think the way I do it is I divide it into themes.

So we've got value.

So are we adding value to the people that follow me on social media? That could be with my posts about the 101 lessons. That could be with my reels about tips about different deals or tips about how to raise finance or how to flip. That could be the value or sometimes motivation, you know, motivating posts. You know, you can do this. And then the second triangle is credibility. And there we talk about the deals. We did a 217 deals.

So we can talk about all of those situations with photographs before and after. And then the third one is of course sales. So I measure the proportion of credibility, value and sales social media that goes out. And the beauty by doing it a year in advance is you can see the pattern. And then if anything happens, which of course stuff does, you can then respond to emerging trends

straight away because you've got your beautiful skeleton laid out on your social media scheduler.

Jim James (20:35.854)
Yeah, well, Susannah, it sounds like you'll be running a course about how to do social media too. You know, we could chat all day, but we won't have too much longer. So, I just want to ask you, though, if you can share a mistake. This may be where we get onto that one moment where Susannah Cole may have lost her cool a little bit. So, do you want to just share with us?

Susannah Cole (20:40.262)
Hehehehe

Susannah Cole (20:44.77)
We kids.

Susannah Cole (20:54.195)
Oh.

Susannah Cole (20:57.41)
I totally lost my cool. I was so annoyed. So I'm generally quite measured, okay? And I generally like to see the best in people. But there is a particular website that they're now currently being sued for defamation. And I think that's quite correct. And I thoroughly approve of it because I've seen them destroy people's lives. And they...

they put a post up which simply wasn't true about me. And instead of perhaps taking legal advice or perhaps taking PR advice I looked at this post and thought that is I can't swear that is beep not true. And so

hothead here put back a right little hothead response and it blew up. It was, it is still the most viewed thread they've ever had. And I was furious.

Furious. So that wasn't sensible. Because I just thought that's not true. I don't mind I even on some of my credibility posts, I post about mistakes. So I am super cool by exploring mistakes I've made or investors made or you know, mistakes that we can all learn from. Okay. But if you lie about me, I'm not having it. So the head went hot. And it was a big PR mistake.

Jim James (22:24.13)
Susannah, with my background in PR, I know that we always counsel clients to take time, right? Especially these days when anything on the media disappears within minutes, not even hours, anything can be forgotten unless it gets repeated. The danger of jumping in is that you kind of create a repetition for that, right? That just is grist of the mill.

Susannah Cole (22:31.163)
Oops.

Susannah Cole (22:49.526)
Oh, it was because this website. I mean I'm appalled by them. And this website they like taking people down there's that whole schadenfreude and occasionally they've done good work but I don't leave anything they say now. And I actually met with one of the people that owned it produced a beautiful folder annotated and said, 'Look, you guys have just made a mistake on this one and he said I refused to read that. And it was only then

I naively realized you don't care about the truth. So if I had appreciated that from the beginning, I'd have done a very different PR approach as opposed to hothead Susie, don't you dare tell lies about me. Whoops. So it stopped my business overnight. It literally, a smaller person without the backup property would have gone bust. Took six months for any investor to work with me.

Jim James (23:31.422)
Well, and of course, you know, so that...

Susannah Cole (23:45.527)
My main deal source I had a breakdown. You know, it was tough. It wasn't just a laugh.

Jim James (23:50.814)
Yeah, no, no. We laugh about it now, but I worked with a client in China that had an issue on social media and the strategy there was to create more positive content and literally to drown out the negative. So create multitude of credibility pieces to overwhelm and rebuild your reputation that way. But Susie, let's, so Susannah Cole, let me just also then ask

Susannah Cole (24:02.851)
Yes.

Susannah Cole (24:08.396)
Yes.

Jim James (24:20.682)
got so many great triumphs. Amazing. You've only got one, really one PR moment in all of that. So I'm going to, you know, let's celebrate.

Susannah Cole (24:25.334)
oh there's only there's only one, there's only one pr moment and that one was untrue. But there's loads of property mistakes, yes

Jim James (24:34.766)
Yeah, well, I think as we know, as entrepreneurs, because we take risks, and we're always learning, we're going to still make those. But if you've got a tip for me and my fellow unnoticed entrepreneur around getting noticed, because you've had a long career across multiple industries and multiple business types, what would you say to us?

Susannah Cole (24:39.607)
Yes.

Susannah Cole (24:44.214)
Yes.

Susannah Cole (24:52.119)
Yeah.

Susannah Cole (25:00.286)
It's consistency. It's a slightly unsexy tip. So I do apologize for anybody that wants an overnight transformation, but it's consistency. So at the moment, for example, I'm really interested in a chap that's a really interesting author called Daniel Priestley. Now I have followed him back on every single podcast he's been on, I'm back in 2017 now. And so I've been able to see that he's consistently gone on podcasts once a week, once every two weeks,

for seven years now. And as a result, with multiple other pieces of marketing strategy, he's been incredibly successful and good on him. So it's that consistency, I think. Don't just put one piece out. Somebody that wants to work with me, if they're a late adopter, they're going to be looking 11 hours of content before they'll even engage with me, maybe.

Jim James (25:55.366)
Yeah, and that consistency for all of us is the hardest. What I love about your framework is that you've created some dimensions for the content because otherwise people really struggle with what do I write about now? But by having that, if you're like really content strategy that you've laid out, consistency is about implementation rather than about creativity because we're not always feeling creative, but we can actually outsource implementation to, to third parties to help us if we

Susannah Cole (26:03.907)
Yes.

Susannah Cole (26:09.861)
Yeah.

Susannah Cole (26:16.642)
Yes. Yeah. Yes.

Jim James (26:24.17)
can come up with the ideation, but other people can do the implementation and the distribution, which can really help.

Susannah Cole (26:30.731)
Yeah, I don't do any of my own implementation or distribution at all. And also I revisit content because those deals aren't gonna change. So they go out once a year. Why would they not?

Jim James (26:44.778)
Yeah, it's wonderful. Yeah, and people forget as well that they've even seen it. It's a new audience. So I'm going to ask you, because you've got time by the beach, by the pool in Barcelona or looking at some lovely Dali exhibits, no doubt, plus Sunny Bristol. I won't ask you which you prefer, but can you give us a podcast or a book, Susannah Cole, that you'd recommend?

Susannah Cole (26:49.071)
Yeah.

Susannah Cole (27:01.122)
Yes.

Susannah Cole (27:07.27)
So let me refer back to Daniel Priestley again. He's written six books. One of them is super useful, Key Person of Influence. And again, it allows you to understand the kind of framework of if you're looking to do business, then it might be sensible to have a personal brand, even though I'm actually an introverted extrovert. I'd much rather my brand was my business, but no one's gonna click on that.

So I find him very interesting in his thinking and I tend to find him ahead of the curve. So Daniel Priestley, Key Person of Influence, or any of his other books, really good.

Jim James (27:43.895)
If people want to find out more about you, Susannah Cole, whilst just still in the UK, where can they find you?

Susannah Cole (27:49.262)
Oh, they can chat to me in Barcelona this year. I am three months in Barcelona, three months in Brooklyn, three months in Barcelona and three months in Bristol. So that will be me this year, but I'll still be doing my stuff. I would love them to get in touch. They can go into the website, obviously thegoodpropertycompany.co.uk, but if you wanna get in touch, please drop me a message at Instagram, susannahcoleuk.

Jim James (28:12.11)
That's Susannah, S-U-S-A-N-N-A-H, Cole, C-O-L-E for those people that are looking at it. Susannah Cole, I think we could have chatted much longer. I didn't hear the invitation to Barcelona or Brooklyn in that last, so I'm assuming that you've got better plans. I think they're on the strike. Susannah, thanks for joining me on the UnNoticed Entrepreneur today.

Susannah Cole (28:16.414)
Yes, that's me. Yeah. And you UK. Yeah, that would be lovely.

Susannah Cole (28:32.504)
It's in the post! It's in the post!

Susannah Cole (28:40.622)
Thank you, it's been an absolute pleasure and good luck everybody.

Jim James (28:44.798)
Well, thank you to Susannah for sharing and she has an amazing, an amazing history. Do recommend that you get in touch with her. And I think what I really will take away from Susannah is one of the things is about the need for process, whether it's in the property company or the learning company or in the social media outreach, it's the consistency in the processes and entrepreneurs. I've been guilty of often thinking of new things and not fully implementing what I've already built. So

a really salient message for all of us. And if you've enjoyed this, do please share it with a fellow unnoticed entrepreneur and rate it and review it on your player. And until we meet again, you've been listening to me, Jim James and Susannah Cole in Bristol, thank you for joining us on this UnNoticed Entrepreneur. And until we meet again, I encourage you to keep on communicating.