Trailer: 95% of B2B SaaS companies do content marketing the wrong way, it should be this. Artwork

The UnNoticed Entrepreneur

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I talk with entrepreneurs and experts about how to build a brand and generate more leads.

My name is Jim James. I've built my own companies on 3 continents since 1995 , including a multi office public relations agency.

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The UnNoticed Entrepreneur

Trailer: 95% of B2B SaaS companies do content marketing the wrong way, it should be this.

May 20, 2021 • Jim James

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Ugi Djuric has helped generate over US$5m in revenue for his clients who book him for content strategy and implementation. This Serbian entrepreneur is on a mission to help B2B SaaS companies get FAST Google rankings with Content Marketing via ContentHorse and Podino.io for podcast guests.

Content marketing is one of the best drivers of growth for B2B SaaS companies. You can see powerful examples everywhere e.g. Check HubSpot, Drift, Privy, lemlist. But the sad truth is - 95% of B2B SaaS companies do the content marketing on the wrong way. They write their content for Google and its' algorithm. They don't write their content for their users. Well-researched, user-centric and of course, SEO Friendly content is the future of content marketing.

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Ugljesa Djuric: 0:00

One of the main problems our potential customers come to us are they either don't know or don't have the clear ROI from their content marketing efforts, or they don't know how to write and draft content that converts. So content that actually gives them real, customers, It's not just about traffic that you get or search volume. That's a vanity metric. At the end of the day, what matters is how much money this article brings to my business.