Et Tu Dominic - Trailer

Social listening shows that Dominic Cummings, former special advisor to Boris Johnson,  was looked upon more favourably by the internet community than the almost equilibrium of the British media. So this episode talks about social listening using tools like socialmention and significance systems, and what entrepreneurs should consider when forging their reputations everyday in the digital domain.

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Jim James 0:00

So it's interesting that on social media, the attitude towards Dominic Cummings after his seven hour speech is more positive at a ratio of three to one than if you were to read the mainstream media. It's important because if we are working on media relations and public relations and sentiment if we only measure the official channels, then we're only going to have a reflection in a very controlled catalog of content. We need to look at social mentions by using platforms like social mention, for example, or significance systems to understand what actually those people that are not paid to write are saying about a particular topic.