The UnNoticed Entrepreneur

Et Tu Dominic - Trailer

• Jim James

Get Noticed! Send a text.

Social listening shows that Dominic Cummings, former special advisor to Boris Johnson,  was looked upon more favourably by the internet community than the almost equilibrium of the British media. So this episode talks about social listening using tools like socialmention and significance systems, and what entrepreneurs should consider when forging their reputations everyday in the digital domain.

Support the show

If you could ask 500 entrepreneurs a question about how they got noticed,

Would you have one?

That's right.

You can ask a question and we can give you a summary of the thoughts of all of my guests on that topic, direct quotes, and links to where they gave comment.

Check amazing new resource at: https://theunnoticed.horsy.ai/

You may even think that it's worth making a contribution to Support the show here.

Jim James:

So it's interesting that on social media, the attitude towards Dominic Cummings after his seven hour speech is more positive at a ratio of three to one than if you were to read the mainstream media. It's important because if we are working on media relations and public relations and sentiment if we only measure the official channels, then we're only going to have a reflection in a very controlled catalog of content. We need to look at social mentions by using platforms like social mention, for example, or significance systems to understand what actually those people that are not paid to write are saying about a particular topic.

People on this episode

Podcasts we love

Check out these other fine podcasts recommended by us, not an algorithm.

Exit Insights Artwork

Exit Insights

Darryl Bates-Brownsword
Accelerating Your Authority Artwork

Accelerating Your Authority

The Recognized Authority · Alastair McDermott
Shoot to the top Artwork

Shoot to the top

Sam Hollis