The UnNoticed Entrepreneur
Business marketing for entrepreneurs.
I talk with entrepreneurs and experts about how to build a brand and generate more leads.
My name is Jim James. I've built my own companies on 3 continents since 1995 (that's right pre-internet), including a multi office public relations agency.
On the show I aim to bring you tools and tactics that you can put into practice on the same day.
I also publish a magazine and newsletter.
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The UnNoticed Entrepreneur
Trailer: How to animate your audience not your presentation.
Andrea Pacini always tells their clients, "you need to animate your audience, not your slides." Presentation and Public Speaking Coach Pacini is an Italian living in England, he politely didn't mention the Euro 2020, instead he was still willing to talk with me about his real passion, helping entrepreneurs to get their presentations to be a gift to their audience. Practical advice for anyone considering how to improve their presentations, and how to make them without even using slides.
He mentions also his partner at Ideas on Stage, Phil Wakenell, and their presentation questionaire all of which can be found on their corporate site: https://www.ideasonstage.com/
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We always tell our clients, you need to animate your audience, not your slides. So say that you have a great message. It's not enough. You also need to be able to deliver the message in a way that's comfortable and convincing. if you think about it, when you give a presentation, it's their presentation, not yours. It's always the audience's presentation. Think of a presentation as a present. So one key thing to consider is the idea of simplifying the message. If everything is important, then nothing is, and that may be just one thought. How do you hook your audience at the beginning, how do you capture their attention? How do you develop your key messages? How do you end your presentations with a very clear conclusion or a clear call to action so that they actually do something after the presentation. So it's also about structuring the presentation in a way that makes it easier for the audience.
