Trailer: Why this entrepreneur and breaking bad news author is telling stories hiring a (3) CPO.

Jeff is the owner and principal of a family of integrated agency brands including Apron Food & Beverage Communications, Hahn Public Communications, the Predictive Media Network and White Lion Interactive. His team of 36 people serves an array of clients in the food and beverage industry, as well as in the energy and higher education, and health care sectors. He concentrates on reputation protection and restoration.

We talk about creating a point of view, adjacent marketing, and how a chief people officer is proving to be a tonic for his team during COVID.

You can read his book here:
https://breakingbadnewsbook.com/

Full show here

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Transcript

Jeff Hahn: 0:04

Take care not to overdo it instead write fewer words with more impact, the old saying"I would have written less if I had more time," that becomes a very difficult trick, but, write a good headline fill it in with three good paragraphs and you're done post good go. Clients those that are going to be relevant in that minerals based energy ecosystem in the future have have to have a point of view today. Reporters that were working and pitching, they want to know that they're going to be speaking to someone who's got a genuine point of view. I most recently hired a chief People Officer that's one investment I've made that I think is starting to show real benefits because right now that the war isn't necessarily against COVID or a pandemic, it's a war for talent that we're in, Storify is I'm finding to be one of the most important gifts that I can contribute to the continuation of the relationship with our partners.