The Active Communications Index will help you to decide how much is enough, but more importantly help you to plan consistency into your PR activity. I am on the podcast of Alex Greenwood, PR After Hours, to discuss the options available to measure and plan your own input to your campaign and my own formula, the Active Communications Index . which is part of the SPEAK|pr program.
Alex is also an author, and of course was on an earlier episode of the UnNoticed Show himself. Personally I think he has one of the best voices on air right now - but please listen for yourself and importantly, check out his show.
Get Alex's new book THE PODCAST OPTION: https://amzn.to/3gOCYLj
It is also available as an audiobook: https://www.audible.com/pd/The-Podcast-Option-Audiobook/B098H48NWT
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https://prafterhours.com/f/jim-james-on-consistency-in-your-content-and-more
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