The UnNoticed Entrepreneur
Business marketing for entrepreneurs.
I talk with entrepreneurs and experts about how to build a brand and generate more leads.
My name is Jim James. I've built my own companies on 3 continents since 1995 (that's right pre-internet), including a multi office public relations agency.
On the show I aim to bring you tools and tactics that you can put into practice on the same day.
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The UnNoticed Entrepreneur
Soundbite - If you are failing to get media coverage, try these 3 content types.
There's a difference between a contributed-by-line article, a case study, and an interview. It sounds obvious but many entrepreneurs miss out on editorial opportunities because they don't know the difference and so don't approach the media with 3 completely different kinds of content. In just 11 minutes I'll explain the difference and how you can use them for different purposes, and this applies to print, tv, radio, and podcasts.
If you want to know how to get noticed this show is for you. I have interviews, tools, tips, everything that an entrepreneur could need in order to help their organization to get noticed for free. Thank you for joining me on the unnoticed show.
Buzzsprout - Let's get your podcast launched!Start for FREE
Prowly - the media relations platform
Prowly has everything you need to get your PR work done.
Graphic design toolbox - Visme
Visme is an online form builder specifically built to optimize for better conversions.
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.
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What is the difference between a byline article, an interview and a case study? They're not all the same and they all create different opportunities The byline article is really a thought leadership piece. The byline article is really for the company and the spokesperson to address an industry issue. Now the interview is what most people think of as PR when the journalist sits down with the spokesperson and they have a conversation. The real goal is to build some engagement between the journalist and the spokesperson. The case study will appeal to the person who's looking for solutions. It should include the problem that was to be solved, the obstacles that company was facing in solving those problems; how they found the solution and how they implemented the solution. The bylined article, the interview and the case study: just three different formats in which you can address the media; be it print, be it radio or TV or podcasts.
