Soundbites: UnNoticed Alastair McDermott

If you want to know how to get noticed this show is for you. I have interviews, tools, tips, everything that an entrepreneur could need in order to help their organization to get noticed for free. Thank you for joining me on the unnoticed show.

Buzzsprout - Let's get your podcast launched!
Start for FREE

Please rate the show here.

EASTWEST PR and subscribe to our weekly newsletter. Or connect with me on Linkedin that's just Jim James.  I'd be delighted to connect with you and let me know how i can help you to get noticed.

Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.

Social listening - google alert killer!
Generate leads and market your product using social listening

The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al

Support the show

Transcript

Alistair McDermott: 0:00

If you take the phrase recognized authority in your field, is that last part in your field, you actually have to niche down you have to specialize. You know, the pigeonholes are stuffed with cash. I wanted to build my authority, become more, well-known become recognized in my field. I realized, well, you know, it's like I'm wearing this cloak of invisibility, like from Harry Potter. So I needed to remove that cloak of invisibility in some way. Niching down can, can give us this tremendous advantage when we're competing with somebody and they have a general experience and we have this specialist experience. We want to be able to charge more, to command higher fees. We want to work with better clients, bigger clients, help more people. I surveyed over a thousand consultants and what I found was that referrals were the number one source of business there's a certain point for networking doesn't scale anymore. So my preferred route forward, is that I'm a little bit more of an introvert. I like to create content. And so that's what this kind of route to authority gives you is, is the ability to do this inbound marketing. You have to, you have to expose your ideas and your thoughts to the public. You are more likable, more intelligent sounding, and your work sounds more important when you have higher quality audio, It took me six years to, to get this right. So I hope to accelerate people on that, go to therecognizedauthority.com, you'll even find a guide called "That Sounds Good", which is a free guide to audio and video equipment. You might find. useful