To empower your entire organization to post to the social media accounts of the business is to lighten the load of the marketing manager, or entrepreneur, and also generate massive engagement within the team; plus more interesting content!We discuss how employee advocacy can turn employees into the biggest ambassadors and have fun at the same time.
Matthew Stormoen has been a digital marketer for the past 20 years. He is the founder and CEO of a marketing technology company called Mobibi, based in Santa Monica, California. Mobibi makes it easy to empower and reward employees for sharing important company news and creating engaging content.
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What we do with mobibi is we use technology to empower your employees to create content, to share important company news, and more importantly, to be engaged in the mission of your business.Matt Stormoen:
The idea with mobibi is we want to collect content from the entire organization. Every employee goes and downloads our app, now they have a content creation tool in their hand, on their mobile phone. From an organizational standpoint, you're not just getting this great content to drive your demand generation. You're actually getting your employees engaged and excited about doing this. Clients that have used mobibi and enabled this contributor concept, they've ramped their publishing up 200% and it's paid off in spades! Find on the web, mobibi.com that's M O B I B i.com