The SEO Success Formula

Struggling to make sense of SEO in an AI-driven world? Nick Musica, founder of Optics In, demystifies the three pillars of SEO that have remained constant for over two decades: technical health, on-page content, and off-page authority. Drawing from his 20-year journey in SEO, Nick shares enlightening stories, including how a $6,000-per-month agency delivered plagiarised content in 2003, teaching him valuable lessons about authentic SEO practices.

Nick challenges the current AI content rush, explaining why Google devalues auto-generated content and emphasising the importance of genuine thought leadership. Through practical examples, like refining insurance-related content, he demonstrates how to write SEO-friendly copy without sacrificing authenticity. Most crucially, Nick warns against the common mistake of treating SEO as a quick fix—success requires early planning and consistent effort, making it vital to start your SEO journey at least 12 months before expecting results.

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Chapters

• 16:30 [Ad] Everyday AI: Your daily guide to grown with Generative AI
• 17:17 (Cont.) The SEO Success Formula

Transcript

Jim James (00:00)
And we all know that we need to have our own websites because we can't rely on the social media sites. And the way that we can get our websites to be the destination for inbound traffic is through search engine optimization. SEO, three simple words, but if you're like me, it's not a simple practice at all. If I have all the marketing disciplines, SEO is the one that evades me

the most. So I'm really delighted to have today a guest who has worked on many sites before building his own business and took the website for the business he was in from getting, I've got to read this again, 85 million visitors a year to 185 million visitors a year under his guidance when he was running the SEO for the website. So I'm delighted to have joining us all the way from Carlsbad, California, Nick Musica,

who is the founder and CEO of company called Optics In, an SEO specialist. Nick, welcome to the show.

Nick Musica (01:04)
Thank you, Jim. Pleasure to be here.

Jim James (01:06)
It's a pleasure to have you because I'm really looking for salvation. SEO, it does seem a little bit of a black art, not least of which because we now have AI and we could talk about AI and the impact on SEO and content, but also because it's changing so quickly, isn't it? It seems like we're like trying to swim upstream all the time. Can you help us to understand first of all about you?

Nick Musica (01:16)
Yeah.

Yeah.

Jim James (01:35)
So we know who you are obviously, but then, and then we'll start to talk about how people can use SEO and not be overwhelmed by in their businesses. So Nick, tell us about you and Optics in first.

Nick Musica (01:44)
Yeah.

Yeah, sure. So I've been running Optics in since September of 2019. It was my pre-pandemic decision and it worked out great. So here we are. And we work with folks on their SEO, their website SEOs and local SEO because of the website is such a core, mean, everything's hard to the website, right? You can talk about social media, your website,

PR, your website. The website is where everything starts to get expressed and gets found initially. So because of working with folks so much and their websites have been so banged up, and we are doing our own and operated WordPress design, we thought, let's just offer that as a service. So we started to do that about six months ago. But the goal is SEO. It always comes back to SEO for us. But I started SEO in 2003

in New Jersey, working for one of the babies of AT &T. And it was, was me and three other folks on this little Skunk Works project that, that the company really didn't want to do. So they, put four people on it, maybe one of them. And there came a point in time where I'm doing all the coding and the writing and everything for this website. And our SEO wasn't going anywhere. So my boss said, well, let's, let's go, let's go get a company and let's just do it right. Okay.

We got a company for a six month contract. And I kid you not the first three months were PDFs, page one, page two, page three of website page one, two, and three. And they did, they, they, they put, was a faxing company at the time, internet facts, and they would put like internet in front of facts, right? There was like five words changed on each page for the low, low price. it gets better

for the low, price of $6,000 a month then, right? We're talking 20 years ago, right? Right. And I'm like, but holy, but Jesus. And I show my boss, I'm like, so like we talked about month one, month two, month three. And he's like, let's see what they give us for month four. Okay. Month four, they deliver a quote unquote best practices in internal links, which is such a pain in the butt. It's still a pain in the butt.

Jim James (03:48)
Wow. Man, man, man.

Nick Musica (04:11)
And I'm like, great, they did the work. They're mapping everything. No, they gave me a one and half sheeter of literally best practices of internal links. I copied and pasted what was in that PDF into Google and I got a page back that to say it was one-to-one plagiarism would be an exaggeration. To say that the spirit of one-to-one was there is pretty right on. Right? So he went to him and I said, so here's month four.

You want to see month four, here's the month for deliverable $6,000 for page and a half. And he mind blown. And he said, okay, here's what it's, here's what I want you to do. Go find someone who will train us. They will validate what we know. They'll fill in the blanks around what we don't know. Okay. So I found a Shari Thoreau. She's been doing SEO since 19, whatever it was. She comes in, she trains us over a day or two. forget what it was. And she says, here's what's going to happen to one or both.

In three to four months, you're going to get a new job. And I'm like, you know, raising my hand a little bit. And there's only two of us in training. I'm like, Hey, I have a question, Sherry. and I'm like, I'm thinking, I don't, I don't want to be here anymore. This place is a little banged up, right? Like they don't even want us working on this project and I would love a new job. And I go, well, why do you say that? And she says, cause it happens every time I give a training every time. And she was right.

Three or four months later, I'm working at a little car insurance company in New Jersey, specific to car insurance in New Jersey. And instead of doing all the content and designing websites and like, you know, being, being, you know, what was probably considered a webmaster at the time. I was, I was now the SEO guy. And so I started doing SEO at that point. And then, and then in 2009, a few years later, you know, and I hired Shari when I was at

high point car insurance. I'm the first guy coming in who can spell dub dub dub, right? Who can spell SEO, who can spell HTML, it just, it was a very agent centric business. And so they're just going online and I'm like, Shari, I need someone I can talk to. I need someone I can say wireframes and you know what it means need to be able to say information architecture and someone knows what it means. And I'm not spending a half hour defining the thing and giving examples. We can just have the conversation. It's very low effort

Jim James (06:24)
Mm.

Nick Musica (06:33)
or low brow work. Are you interested in doing this? Yeah, let's do it. And so eventually she says, Hey, do you want to write a book? And I said, yeah, what's it about? And she said, we're mapping SEO and usability, findability. You know, when someone goes to Google types in something and then the user clicks on that and they get to the website. We're marrying those two disciplines. We both can do that, but no, but people don't do that. Generally speaking. Great. Let's do that.

Jim James (06:34)
Mm.

Nick Musica (07:03)
So we wrote the book and then a year later I taught at NYU and then fast forward to 2019 I started Optics In.

Jim James (07:11)
Wow, okay, so your early days in the web, and as you say, people were charging a fortune. Actually, they were charging for people's ignorance, weren't they really, because people didn't really know. But let's just think through about how we can help people that might be struggling now.

Nick Musica (07:16)
Mmm.

Yeah. Yeah.

Let's do it. Yeah.

Jim James (07:30)
Someone's got a website, they're writing blogs, maybe they don't tend to it very much. Take us through the journey that an entrepreneur should take when they've launched a new website. And let's say those first six to 12 months when the business is up and running and the website really needs to be a center point for their marketing activities.

Nick Musica (07:31)
you

Perfect.

Yeah, yeah. So we're talking about foundational SEO, right? We're talking, so we're beyond the, here's a one page website, you know, click here for a discovery call or a quote or like that. We're beyond that. We have, we have 10, 15, 20 pages, something like that, that we're working on. And so there's three elements and these three elements are at play for any type of website. And they have been at play for 20 something years. How they get expressed is different.

Jim James (08:16)
Yep, okay.

Nick Musica (08:26)
But these are still the three pillars. And so there's technical, which is how does Google crawl and index your website? Can it crawl and index your website? If it can, if your technical is clean, then you have, what is available on my site to be ranked? That's the on page. And now we're talking about what do you offer and how do you talk about that? And does it map to how people search? And then we have the third element,

which is off page. How do people talk about me and do they link to me? So for someone who is, those are the three, right? So it's this SEO is this black box, this mystery. I mean, sort of, cause it's Google's algorithm. However, these are the three things that move the algorithm. They always have been and they currently are. If it changes, it changes, but right now it still does. Right? So for a website that we're talking about, for entrepreneurs who are coming out of the gate,

with the foundational SEO, you want to make sure that Google can crawl and index that website. So what that means is, is your website in a technical state of health where Google can do that? And a lot of folks are going to go, have technical people, they're on it. They're not on it. They're not. Your technical people are busy doing their day jobs. Right? So here's how you can validate that. Find the technical person who you think is responsible for the website and ask them.

How many 404 pages do we have last month? How often do we check for 404s?

Jim James (09:57)
Yeah, and just to be clear, just be clear, Nicker, 404 is one of those pages that comes up and says, page can't be found, right? Yep.

Nick Musica (10:06)
Page not found, right. And I'm glad you defined it, but I don't feel the need to define it for the folks who I'm saying go ask the questions because the answers don't matter. Like you understand what a 404 is, doesn't matter. Just understanding that it's a thing that matters is what matters, right? So ask how many do we have? When was the last report? And how do we determine the number of them? What are the tools we use? And someone should be able to give you an answer.

And it should sound something like this. We had five, we had 10, we didn't have any. The last time we did it was a month ago. And we used a desktop crawl known as screaming frog or something like that. And if they can't give you those types of answers or something that sounds like that, no one's watching your technical SEO. They're just not. It's a very specific lens SEO. And if we're not looking at the website through that lens, it's not getting done.

Jim James (10:55)
And that's really important.

Right, and so that's the first quarter corner, as you say, screaming frog is a good tool. these 404 errors, Nick, forgive us, but why do they occur? Why do we have pages on our website that can't load?

Nick Musica (11:19)
Yeah, it's going to be for one of a couple of reasons. One, we changed something on our site and didn't do it in a way where we map something together, or we made an error or someone else on their website linked to us.

And I'm using 404s as sort of the canary in the coal mine. There's a bunch of technical items. That's just the easy one to talk.

Jim James (11:39)
Okay, and then what I've also found that with mine is that it's fine for a desktop, but then on mobile.

It's another game again, because it says it's loading too slowly or whatever. So is it also the case that entrepreneurs need really to be kind of doing this twice? You know, once for the mobile and once for the desktop.

Nick Musica (12:05)
Well, I mean, these days, typically the same website, we have a conversation of m.domain.com versus domain.com. That's not really a thing. And Google highly influenced that conversation because if you were to take every website and multiply it by two, you just created double the problem for Google. So there come from was one website, make it quote unquote responsive.

Whether users are looking for the same thing and the same functionality on desktop versus mobile doesn't matter. From a Google perspective, that's easy for us and we'll rank you. And everyone said, that makes sense. OK. I don't know if it really makes sense. But this is the dynamic. And so most websites are one website and they're responsive. So largely, that problem is taken care of with the exception you just mentioned. Because on a mobile device, you're dealing with different factors than with a desktop.

Jim James (12:50)
right, okay.

Nick Musica (13:01)
And so whatever your download time is, it's going to be different on desktop versus mobile.

Jim James (13:08)
Right, so you had to think about, can it be found, are there links? And then when you talk about downloads, you're starting to talk about performance then, Nick, as well, aren't you, in terms of, so how does someone that's an entrepreneur and not technical, you've started to manage this, you've talked about having the foundational part. Is this something that people can do themselves or are they really better off to hand it over to somebody else?

Nick Musica (13:17)
That's right.

So I'll give you an example. I was brought in on a contract late in the game because there was just problems and problems and problems, and traffic was going down. And a gentleman who's an entrepreneur hired me to say, can you manage this SEO company? I don't know if they're doing a good job or not. Sure. OK, I'll come in. And they seemed like they were doing an OK job. And the more I worked with them, the more I thought, OK, these guys,

they know what they're doing. This is cool. Whether it's comprehensive or not, that wasn't my job. My job was, they know what they're doing? Are they doing the right things? They are. But then the more I learned how we got into this position, the more the conversation changed from we're optimizing to we're digging ourselves out of a hole. And the reason why we're digging ourselves out of a hole was because there was no governance.

This, this gentleman who was running this website, but a lot of people come on the website and do a lot of different things. So there were like 40, it was a WordPress website. It was like 40 plugins. How many of them were actually being used? Don't know. Couldn't tell you because no one really knew, right? The, e-commerce structure of this website, because he had partners coming in, publishing their products

Jim James (14:31)
Mm-hmm.

Nick Musica (14:57)
on every possible category they wanted to. So like, I'm making up, I don't want to get the client away. But let's say it was a pet food website. They put dog food in the cat category and the bird category. It just didn't make any sense. So you had just no one governing it. The site didn't make sense. You had duplicate content, which is a very bad thing for SEO, the same product all over the place. And he's going, I don't get it. Why is it going down

Jim James (15:02)
you

Nick Musica (15:24)
constantly. We've been at this for a year before you even got involved. And I said, well, it's because we're not optimizing. We're digging yourself out of a hole. Right? So you need someone, you need someone on it. It doesn't magically done by itself. It does. It just doesn't.

Jim James (15:34)
Right, that is so interesting.

Yeah. And I think you've raised a really good point there that often people have multiple vendors over time and sometimes multiple contributors as well. And yet there isn't necessarily a house clearing and you end up with, in a way, the sort of digital equivalent of a building that's had multiple contractors putting extra walls and extra rooms onto a building without necessarily always consulting the original plans

or deciding whether the plumbing actually is fit for the new building. In layman's terms, right Nick, would that be fair?

Nick Musica (16:12)
Yeah. Yeah.

Yeah, that's it. Yeah, yeah. And what you just assumed there, Jim, was there was original plan and that the owner of the house actually shows up and manages the projects, which in this case wasn't happening.

Jim James (16:31)
So it's interesting that it's so mission critical, the website, and yet we pay so little attention to it. We don't see it as mission critical as much as it is. If Nick, let's just move on a little bit to the impact of AI and content, because I think for many people, obviously the pace of change with AI and pace of content creation has grown wildly.

Nick Musica (16:43)
Yeah. Yeah.

Jim James (17:02)
What's the implication for people that have got websites and maybe you're thinking about using AI to create blogs or, know, I use Lumen5 for example, to create videos. What's the implication of AI and AI created content for SEO, either on page or as you say, off page.

Nick Musica (17:23)
Yeah, let's talk about on page, is the second pillar, right? What are you saying? How do you say about yourself? And so Google for a very long time in its guidelines has said, if you auto-generate content for the sake of manipulating search results, we may devalue your website. So that has been in existence for a very long time. And then AI came out.

And it's sort of that same thing, but they also put another section in there. And they weren't very clear about it. But what was clear was auto-generated content for the sake of manipulating search results is a bad idea. So let's hold that item in spirit and then look to see how it actually rolled out. So folks who are producing one page a month were now producing 10 pages because it was easy. Folks who producing 10 are now producing hundreds.

Those are producing hundreds, not producing thousands. Multiply that across the entire internet. And you have a lot of pages about roughly the same thing because it's all a variation. And so when people produce content like this and they go, I don't understand why my content is not ranking. Forget ranking. It's not even getting indexed. It's not getting indexed right. Google's finding it maybe and going.

I've seen this a hundred times. I don't want it. I don't want it. Right. And so people are going, they used to hire me for good content for getting found to produce results that support the business. And then the conversation changed. I can get cheap content. You never said about the, we never talked about the result. Your result was cheap, was producing cheap content. You got exactly what you asked for. Sorry, you did.

Jim James (19:12)
That is, yeah, that, yeah, Nick, just to interrupt you there, sorry, but that's such a great point that when the volume of content went up, became a commodity. And Google has in a way then been the arbiter of quality and said, actually, this is not authentic content. And therefore it doesn't deserve to be ranked and kind of as a dead man's break, right, has stopped all that flooding into the market.

Nick Musica (19:28)
That's right.

Jim James (19:42)
And we've seen that with LinkedIn as well, aren't we? Where Autobots are creating responses that have become so, you want to use the word asinine as to now warrant not responding to them, right? So that's interesting that AI actually isn't going to take over then because it's not genuine. Is that your view that we have to then still go for value and low volume rather than

Nick Musica (19:46)
Forget it. Forget it.

Jim James (20:11)
It's like free and low value.

Nick Musica (20:15)
Here's what I tell my clients is let's produce good quality content and let's talk about how much we can produce. And then I tell them, tell all your competition you're using AI content. If they ask, tell them you are and you're doing it at scale. I mean, and I tell all, and that's sort of the joke. But when the serious part of the conversation is

Jim, you and I, want to create a quality website, right? Okay, well here's what that means. Well, what about AI content? And we have that conversation. Well then, well, but that's expensive. Well, I mean, it depends on what you consider expensive. know, digging yourself a hole for the next few years or working towards something that's worth growing, a business that's worth growing and a brain that's worth growing. And then we produce good content. And the easy, easy

for most people example of this is thought leadership content. Well, how do I use AI for thought leadership content? Are you kidding me? Did you really just ask that question? No, no, no, no. mean, maybe, you know, great ideas can come from anywhere and can produce a good thought leadership piece, but please don't do this. Dear ChatGPT I need to produce the thought leadership content on X. You know what you're gonna get back

all the garbage that's currently ranking or not ranking, right? It's just going to go scrape. Yes.

Jim James (21:40)
Yeah. And it's an oxymoron, isn't it? It's an oxymoron really, isn't it? Because actually anything that you get from ChatGPT has been written before, right? By definition, it already is in existence. So it can't be thought leadership. So Nick, we talked about three pillars. And then we've also talked about different phases. You talked about foundational there. And then you've also got a second phase.

Nick Musica (21:48)
Ugh.

Yeah.

Jim James (22:08)
Once you get beyond what is that maybe six to 12 months, once you kind of lay down the foundations.

Nick Musica (22:14)
Yeah. Yeah. Then we get into growth mode, right? We're into growth. We've proven our product and market. We feel good about it. We're building a team. And now we're looking for various marketing channels to support the business. And so SEO is a very valid marketing channel for folks who have brick and mortar, who have products and services, not so much for small publishers, not so much for affiliates. Those folks are having a hard time right now for exactly the reason we're talking about in terms of AI content. Either they used it or they got grouped into

into the bucket of people who did use it. Either way, it's a hard time for them right now. Right. So when we talk about growth, we're still talking about that technical. We're still talking about producing content and we're producing backlinks via PR or getting on blogs or, you're saying something from that leadership perspective. There's multiple ways to do it, but now we're talking about scaling that up a little bit more. Really talking to your audience about what they're searching for and what they want to find and giving them something that's worth sharing, worth reading.

and therefore worth ranking.

Jim James (23:16)
Right and also podcasts, of course, are great for backlinks. And also if you're talking about a topic, those keywords that are part of your conversation, they go into my show notes, for example, and get linked back to you. So podcasting is actually a great way as well of generating backlinks as well. Nick, what would you say are, if you like, or maybe we've touched on it, like a common mistake. No, sorry, just to finish that.

Nick Musica (23:29)
Absolutely.

Okay.

Jim James (23:45)
High value content means that an individual within the company or a hired person writes a piece of original content then just to be clear to give people that are listening and me too some guidance. We've talked about what it shouldn't be, but what's your ideal then piece of content that goes on the website?

Nick Musica (24:06)
I was chatting with a young lady yesterday about content and she goes, I write it in my own voice and I have a very specific style of writing and I'm like, perfect. And I told her about John, this gentleman I worked with at e-surance. And John was a very good writer. And one day I called John over and I hey, John, I'm the SEO guy at e-surance at this point, which was a big insurance company in the States.

And John comes up to my cube and he's like, I don't know if I want to, this is my interpretation. He's like, what does this S.U.A. guy going to tell me about writing? And I let's take a look at your page. Let's take a look at insurance. What are we talking about here? So you know where we work, Nick. You know how we make money. It's about car insurance. Yeah, yeah. But you said insurance. Yeah. There is no product known as insurance.

Insurance is a category of products. There's home insurance, there's renters insurance, there's life insurance, there's car insurance, also known as auto insurance. Now we're getting to some language. And so I walked them through the document. And so like, did you get into an accident? No, you got into an auto accident. Did you buy car insurance? You didn't buy insurance. You bought car insurance. Did you have coverage? You didn't have coverage. You had car insurance coverage.

Jim James (25:07)
Mmm.

Nick Musica (25:34)
Right? Like you need to make sure. So his writing was good. And what he didn't do was have SEO factors in it. In this case, it was the keywords, but his structure was good. His story was good. He had a great CTA at the bottom. Everything was good. So for John, who was a good writer, he just had to go, so I just need to use the keywords people are searching for. For you, John, that's the case here. Absolutely.

Jim James (25:58)
That's interesting. That's really fascinating. Thank you for giving us a real world example there of writing something that is detailed enough that the vocabulary in the article doesn't make any assumptions that the reader knows what it's about. And therefore the search engine doesn't make any assumptions or worse still ignore it. So Nick Musica over there in Carlsbad, if there's a mistake that you've seen people make

Nick Musica (26:16)
That's right.

Jim James (26:27)
or rather that you've seen people make, or even that you've made yourself in building up Optics In, what would that be?

Nick Musica (26:35)
Yeah, it really is one of the same, right? So I'm a classic shoemakers kid, right? Like don't ask me about my shoes, because my shoes are awful. I'd rather talk about my client's shoes, because they're pretty good, right? But my biggest mistake, and I just corrected it in the past couple of weeks, is I'm focusing on SEO for my website. I wasn't. I wasn't doing it for a while. And so that is the biggest mistake.

I didn't need it. But now I'm in a position where I want to grow my business. Well, now I need it. So I'm coming back to eat my own dog food. I'm coming back, like, here's the recommendation. I'll give everyone else, like, now it's time for me to actually do something about it for myself. So cool. But that is the problem people come into. And so like, and here's what it is, Jim, I am ready to grow my business now. Well, you should have started your SEO 12 months ago, And I know better. And I still do the same thing.

Jim James (27:17)
Right.

Nick Musica (27:33)
So when I talk to someone and I just talked to someone who was yesterday as a matter of fact, and she's like, I need help with this website. I got to get my rankings up for Black Friday. I said, you don't want SEO, you want paid search. I'll make an instruction for you. If you want to talk about SEO in the new year, yeah, we'll talk about SEO, but this is not the thing for you. So the biggest mistake people make is

Jim James (27:33)
interesting.

Right, yeah, that's a really good point.

Nick Musica (27:58)
assuming you can start to SEO now and get results tomorrow or not having that foundation in place. I mean, I had the foundation in place, but I didn't really give it the effort that it deserved, especially for someone who's made businesses SEO. it's silly. Why did I not do this? I should have been doing it the entire time.

Jim James (28:16)
Yeah, that's a really good point that SEO really is a long term strategy, rather than a quick fix. So that's also really, really good to bring that point home, Nick, if there's a number one tip that you'd share with my fellow UnNoticed Entrepreneur, you know, that may not be SEO related, because we've, I think, talked about a tip probably being start early and be genuine. What would your advice or tip be to

entrepreneur. Now you've had your business going for five years so congratulations.

Nick Musica (28:49)
Yeah, and so here's the reason why I started my business was I just didn't want to work for anyone else. It was that simple. And congratulations. Five years later, I gave myself a job. And so now I'm going, great. And also good news, bad news. I could do this all day long. Right. But I don't want to do it all day long. I want to grow. I want to grow a business. And so I started to, you know, change

I my mindset. I had to figure out what I want to do, how I want to do it. And what really helped me was a book called, I have it in front of me, so I want to script the title. 10X is easier than 2X. It's fantastic. And so the basic premise is you can double your efforts of how you're doing things now, and you can double your revenue. It's a simple math equation, roughly. Or you can say, of 100% of my time, 20% is the most valuable.

And then you take the 80% and you start to carve that off and give it to someone else who can execute on it. And that 20% is what you're really going to focus on. And then at some point, that 20% becomes the 100%. And then you rinse and repeat. 80% carve off. What's the new 20% ? And so it's not a real math problem. 10x is easier than 2x. It's a philosophical thing. But the way it gets executed is,

Take your highest leveraged things, activities, for the goals you're looking to meet and then keep on doing that all day long. And so for me, it was, well, I got a job. I gave myself a job. Cool. I'm doing a bunch of things. Well, I don't want a job anymore. I want to grow this business. Well, I need to change how I think. And that's helped me shift my thinking around why I'm doing what I'm doing today and what I'm actually growing.

Jim James (30:41)
Nick Musica, that sounds also as though you've given us a tip, but also you've given us your book recommendation. And so the book was called

Nick Musica (30:50)
Yet 10X is easier than 2X by Dan Sullivan and Dr. Benjamin Hardy.

Jim James (30:57)
That's wonderful. Thank you. We'll include that book in the show notes. And Nick Musica over there in Carlsbad, California, if you want to reach out to you, how can they do that?

Nick Musica (31:07)
Yeah, go to OpticsIn.com. There's some work up there. Again, I'm reformatting the website to show off more work, but it has a discovery button up at the top, right-hand side. And that's our first step with folks is, is SEO a fit for you? Yes or no. We want to come out of the conversation with that. And ideally, we want to be that fit for you. But if SEO is not a good fit for you, I'm going to say it out of the gate like it did the young lady yesterday. And we want to be the fit.

And so the conversation is to be sure that we actually do have a fit.

Jim James (31:42)
Nick, music, I think we've had a wonderful fit today. Thank you so much. I've learned a lot from you in a very short amount of time. So anyone that gets to work with you, I can see is really very blessed and I'm sure get great results. Thank you so much for joining me on the show today.

Nick Musica (31:58)
Thank you, Jim.

Jim James (31:59)
So we've been listening to Nick Musica and I think what's been lovely about this conversation, if I can use the word lovely and SEO in the same sentence, is really kind of demystifying the practice, but also giving the very reassuring news really that AI is not actually a threat if they're almost on the contrary, because so many people are going to be using AI to create content that actually is going to disable their SEO efforts.

So for those of us with small budgets and smaller companies, remaining authentic, writing honest content, but being there regularly on our own website and offsite is actually going to be the route to success, which I think is really, really reassuring. So thank you to Nick for giving us that insight. And if you've enjoyed this show, do please, as always, share a review and share the show with a fellow UnNoticed Entrepreneur, because I don't want anyone to go UnNoticed what they do.

My name's Jim James. Thank