Webinar Mastery: Six-Figure Marketing Secrets Unveiled

There is a simple formula for creating webinars which generate 6 figure sales.  Alex Veng, founder of the Fearless Webinar Academy, shares that formula. 

Alex is the webinar master at one of the largest learning management platforms in the world, and has set up a consultancy sharing what he's learnt. We were worried that he may get into trouble for talking to us, but actually he said that the company encourages it's people to be entrepreneurial...he's even hosting his course on their platform!

Join host Jim James as he demystifies the art of creating compelling, educational webinars that convert audiences and generate significant revenue.

Key Timestamps:

• 00:01 - Introduction and webinar hesitations
• 02:22 - Role of webinars in marketing strategy
• 05:17 - Essential steps for webinar setup
• 18:21 - The "Money Math" of six-figure webinars
• 23:23 - Overcoming public speaking fears
• 31:08 - Authenticity as the key to webinar success

Learn how to transform your digital marketing approach, create trust with potential clients, and develop a sustainable revenue stream through strategic, value-driven webinar experiences.

#WebinarMarketing
#EntrepreneurSuccess
#DigitalMarketingStrategy
#OnlineBusiness
#RevenueGeneration

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Transcript

Jim James (00:01)
Webinars, webinars, webinars, webinars. Everywhere I go and everything I read, people say webinars, you should do webinars, but I'm going to hold up my hand and say that I haven't done any. And it's for the simple reason that I haven't known really where to start. I have to confess, I've found webinars overwhelming. And so I know they're so powerful. I know they can create both live stream and evergreen income, but

I haven't known where to start, which is why really, really pleased that Alex Veng, sorry, sorry, again. I'm really pleased why Alex Veng reached out and offered to share his wisdom. He has a company called the Fearless Webinar Academy. He's joining us from Charlotte, North Carolina, and he's going to help us to overcome fear, but also learn how we can make a six figure webinar. Doesn't that sound good? Alex, welcome to the show.

Alex Veng (01:00)
Thanks for having me on, Jim. I'm really excited to be here and looking forward to being another guest on your podcast. I understand you've been doing this since 2019, hundreds of podcast guests. So hopefully I can find a way to stand out.

Jim James (01:12)
Now you can stand out and every guest is special. That's absolutely clear. Everyone has a unique story and everyone is special. So I'm grateful for everyone that's willing to come and share. And as I said in my introduction, webinars for many of us seem a combination of public speaking, technology, live streaming, presentations, and data all wrapped into one. So it's going to be great because I think you're going to help us to understand

how possible it is, give us some straightforward guidance and also give us some resources that we can go to after this so people do please stick around. You're gonna love what Alex has got to say because he's done hundreds of webinars and has got already a book that he's writing on the topic. Alex, where should we start? Why don't we start with what role do webinars play in the marketing mix?

Regardless of what business you're in, whether you're a coach, whether you've got a business selling hardware, software, what role should webinars play for people in their marketing strategy?

Alex Veng (02:22)
Yeah, that's a great question, Jim. I'll start off by saying this. Webinars are probably the best way to sell a digital product. They're interactive. It's an interactive, real-time experience. It's way better than a recorded video, whether that's on YouTube or on your website. It's better than a blog post

and people interact more. That's what people are desiring now. They really, really, really like the interaction. And also as a guest or someone in the chat on your webinar, I can say something in the chat box and I can manipulate how that webinar is going. For example, I can ask the webinar host a question and they'll stop what they're doing and answer my question. So I feel like I have power as a webinar attendee.

And when you empower your webinar attendees by having a Q&A session, something like that, this is a whole other, because let's be real, a webinar is a just very long sales presentation. And inside that sales presentation, you're going to insert some teaching moments. You're going to teach people stuff. You're going to show them that you are the expert. And then at the end, you can say, if you'd like to take this a step further, here's the logical next step.

And so webinars are incredible for live interaction because this live interaction, what it does is it builds trust. People get to see the real you, not just curated on social media, it's live. So every time you sneeze, okay, that's recorded and live right there on the webinar. And so it kind of brings more of a human aspect to it as well, I would say. But I think something I can't pass over when we're talking about webinars here and why they work.

It's because they have the highest conversion rate of anything, Right?

Jim James (04:22)
Is that right? So

higher than advertising, higher than direct mail, the webinar works. And that's because of this interactivity, I suppose, as you say, you're live streaming, it's almost like a TV audience, but everybody's sitting in the chair opposite the anchor, opposite the host, right? And you say you can actually interact and ask questions, which is probably why it makes it so overwhelming as a potential

Alex Veng (04:27)
yeah. yeah.

Jim James (04:52)
webinar host because you've got to think about the content and the platform and maybe the interactivity, the chat. And certainly I have stalled on my efforts. So I'm looking forward to hearing from you. What are the steps that we need to take, Alex, to put in place a strategy for webinars?

Alex Veng (05:17)
Yeah, that's a great question. So the steps that you need. So you're basically asking me, how do I set up a webinar? Well, the first thing is you need an offer. You need something to sell. Best thing to sell in a webinar is going to be a digital product. So that is a course, coaching, newsletter, private podcast, anything that you protect that you can deliver digitally. When I say protect, mean protect with a

Jim James (05:24)
Yeah.

Alex Veng (05:46)
paywall right anything that you sell digitally webinars a great way to sell that so first you need an offer. Okay, second thing you need is a way to do the webinar. So it's a lot of software out there that can do this for you. Webinar jam is the tried-and-true. Everybody's heard of it. That's probably the best route to go. It's just webinar jam, so you're gonna need so once you have a way to do the webinar and something to sell okay, you're also gonna need

a structure to your webinar, which we can get into. I have the framework or structure that you should do when you're doing a webinar. So we could talk about that.

Jim James (06:27)
Yeah, absolutely we'll do that.

Let's go through the steps first before we go into the content in this specific section.

Alex Veng (06:30)
Yeah.

You're going to need a registration page. So you're going to need some sort of way to set up a website and then have a form on it with the name, email, phone number, very important phone number. Okay. So we're going to have a page with a form, collect some information so that we can create a list, build our list of people who want to attend. We call those registrations. Now there is a big difference between somebody who is a registrant and somebody who is an attendee.

Huge difference. Somebody who registers just says, yeah, maybe I'll think about it. Sounds interesting. Okay. Your next job is to convince that registrant that coming to your webinar, spending an hour with you is going to be a worthwhile experience. And so that's why we have an email, an automated email sequence so that every day they get an email pumping them up, getting them excited about that webinar and hopefully getting them to put it on their calendar,

because if you can portray that your webinar is a priority to your audience, they will show up. So I did a video about this on my YouTube channel talking about how the average webinar attendance rate, or I guess the show up rate, I should say, is anywhere from 30% to 40%. And that, to me, is unacceptable because if,

If 40 % of people show up to your webinar, what does that mean? Right? That means that 60% of people, if my math is right, decided not to come. So why are we getting excited about a 40% show up rate when 60% of the people who said they would attend didn't? So I did a whole video on this. I think an 80% show up rate is what you should be shooting for. And the way to do that is by sending, here's my secret.

Jim James (08:11)
You got it.

Alex Veng (08:30)
And by the way, today on this show, I'm going to be giving away all my secrets. that's, that's because with my business, I don't gatekeep anything. I give away the entire farm. say, here's how to do everything. Here are chat GPT prompts to do everything and have it written for you, or at least to help you get started. And then if you need it, I'll do coaching, but like, I just want to empower people to do these webinars. So back to what I was saying, the way I get people.

The way I turn my registrants into attendees is I send a minimum of six emails and three text messages. So that is the key. That is a formula right there.

Jim James (09:11)
Okay, and Alex, just to stop with that, of questions. I will come back to the messaging frequency and that you're using omni-channel, that you're email and you're using text, because I'm a big believer in the use of text messages as well. But just, have we done all the steps yet?

Alex Veng (09:33)
Well,

you're, guess the, so the answer to that is going to be no. And the reason for that is you're going to need an audience. So you need an already existing audience in order to say, Hey, and raise your hands and say, Hey, I'm doing a webinar. All right. So you're going to need a very interesting topic to teach. You have to understand your audience, right? What do they want? What can I help them do in an hour and really teach something? Right. So you're going to need an audience. Once you have that audience,

Jim James (09:39)
That's what I was going to come to.

Alex Veng (09:59)
signed up for your webinar, you're going to need to turn those registrants into attendees. And then once you have that, you're going to need to plan out your webinar, which we can talk about next, like exactly what to say. You can break it. What I like to do is to chunk it out, right? So you had different chunks of your webinar, like this time block, this time block, and this time block. And those are the things that you say and you go through on your webinar. You're also going to need a strong follow-up sequence because like I mentioned earlier,

the people who don't come, right? Maybe it's because life gets in the way. Their cat threw up on the carpet, you know, something, you know, their kid, you know, decided to call it on the walls. And so any plans that they had, no matter how important have just been usurped because something has happened. Life gets in the way. Yeah.

Jim James (10:47)
Alex, you've been to my house.

It's the dog is the one that's the trouble. You're right, life gets in the way. Right. So you need to follow up with people who like I have to confess, I often sign up for a webinar for the replay, because I can't often get to the time. But I am interested in the subject. Otherwise, you just get spammed. So you don't really want to register for webinars you're not interested in.

Alex Veng (11:02)
Exactly.

Jim James (11:13)
But you do want the replay.

Alex Veng (11:15)
Exactly. So you're going to need a good follow-up sequence is the last piece of that.

Jim James (11:20)
Okay, that's so, and don't worry because we're going to include Alex's details at the show notes, right? And he's got an academy that you can join. It's called the Fearless Webinar Academy. So the goal of this interview really is for me and for you listening to get comfortable with the idea of webinars being part of your plan. I have procrastinated. I've done podcasts, I've done podcasts

posts on LinkedIn and so on. But this avenue for marketing has been my bet noire. So don't worry about taking all notes. Listen, feel comfortable and also know that Alex is there to guide us, right? That's the key message from this session as well. So Alex, how do we compete with

everyone else that's got webinars, you know, and if it's on LinkedIn or maybe it's on Facebook or Insta or TikTok, you know, if you've wherever you're the audience is at the head end of that, what's your experience of what works in terms of the proposition? You talk about the offer, which is the product you're saying, but what about the, if like, is it a short headline? Is it a nice graphic? It,

the person speaking on video, what gets people to pay attention to the fact you're doing a webinar in the first place?

Alex Veng (12:50)
Right. So how to get people to your webinar. Great question. The answer is to have a compelling title. And in that title, you portray the title and I guess the subtitle and then following that the registration page where you essentially outline what someone's going to learn. Now, Jim, I got a question for you. Have you ever, you've obviously been on webinars before, Okay. How many webinars have you been on where instead of learning something,

Jim James (12:52)
Yum.

I have, absolutely.

Alex Veng (13:20)
You were just, somebody just tried to sell you something for 30 minutes.

Jim James (13:25)
Too many.

Alex Veng (13:26)
Too many. Exactly. And most people have that experience as well. So what I'm telling you is this, the bar is so low because all you got to do is teach, is give people a quick win. Honestly, you just have to give people something. You have to teach people something. I say three things. So I outlined three things that you cover on the webinar. And then at the end, you show them a logical step to solve the biggest problem.

Jim James (13:35)
Hahaha

Alex Veng (13:54)
And that is essentially it. And and when you do that, what happens in your audience's mind is they go, wow, I actually learned something or I can actually implement something and I, and I don't have to pay for anything. And as a webinar host, your job should be, I'm going to teach as many people as possible this thing. I don't care if I make any money or not. The goal of the webinar should be,

I want people to leave this webinar better than they came. And that should be your goal. Money will be a byproduct of that thinking.

Jim James (14:33)
And Alex, I think that's really good that you said that because earlier on in the conversation, you said a webinar is kind of a sales presentation. And I didn't stop you there, but I wanted to just raise that because a webinar structurally is just a live streaming with interactivity, right? The content is not the definition of a webinar, right? It's just a practical implementation. And that you make a webinar educational

Alex Veng (14:50)
Mm-hmm.

Jim James (15:02)
and engaging and hopefully entertaining, right, if you can. That seems to be the real secret to success where the audience is saying, you know, I like that person, I trust that person, and I didn't have to turn off at 48 minutes when they say, and just for today, and if you only buy before the clock runs out, right? And maybe because I'm British or maybe because I'm old and cynical, I just

find the idea that someone tries to close me in like five minutes really irksome. In fact, it puts me off dealing with them because I think why would they be in such a hurry to sell me? If it's a really good product or service, they should be completely calm about the fact that I have time to evaluate, to check out and to come back, which is where your email sequences come in, right? So I think if,

If anyone's listened to this, I think if we, and is struggling with the idea of doing a webinar because you don't want to be hard sales, I think Alex, it'd be fair to say we're both saying, webinar doesn't mean that you're trying to pressure people into buying something. You're leaving them in a better place. You're sharing in your very smart idea. You're leaving them at least three things that they didn't know before.

Alex Veng (16:20)
Right. And you actually mentioned something there that I want to touch on. Let's bring like bringing it back to its roots. What is a webinar? Well, if we break down the word, it's a web seminar. On a web seminar, right? What is the goal of a seminar? It's a, it's a, that's a class you take in college. It's where you learn something, right? It's meant to be where you learn something. And so a lot of people have completely,

Jim James (16:34)
Thank you.

Alex Veng (16:48)
flip that on its head and just turn it into an hour long, 30 minute long sales presentation for their company that nobody cares about. So, and that's why webinars get a bad rap.

Jim James (16:57)
Yeah, and Alex, I think that's fantastic. It's a web seminar. I hadn't connected with that, but you're absolutely right. And as you say, a seminar is fundamentally about learning. And if we are hosting a webinar, think anyone that's on my show and listening to this show will not be a hardcore salesperson. They will be service oriented in the way they're trying to provide to their clients. So that idea that you're not trying to sell, but you're trying to serve.

I think would change the mindset and make it feel like, well then why would I not do that? Right? So we've overcome some of the anxiety that it's just a hardcore sales and you need like a Glen Gary, Glen Ross, maybe a bit early for the movie, know, the hard sales, know, strategy. So it's not that it's a place and a platform to share with more people than you could possibly do one-on-one with interactivity. So,

you've talked about those different structures. Now, you did also at one stage say to me that you've got what you call the money maths to make a six figure webinar. Having just said, it doesn't have to be about selling, but let's face it, it is part of our marketing strategy. Alex, share with us this money math, you call it money math, the formula for financial success of a webinar.

Alex Veng (18:21)
Yeah.

Yeah. So the money math is going to be different for everybody. It depends on how much your offer is, right? That depends on what you're selling and how much it costs. But this is going to hopefully in my upcoming book, I'm going to expand on this a little bit more. But the whole point of this is to get you excited. The whole point of me sharing this is to get you really, really excited about doing a webinar because once you've done a couple,

you'll have your statistics. You'll know what it takes. You'll have your numbers essentially. So let's just run through a scenario. This is the money math scenario, right? So let's say Jim, you're selling a course for $500. Okay. And the goal, your goal is you want to sell $100,000 in a year. Okay. So to hit that, you're going to need 200 buyers. You're going to need 200 sales. Okay. And that is 16

per month. Okay, so we need to sell 16 course subscriptions per month, right? So to hit that, we need 34 attendees in our webinar if we have a 50% conversion rate. Okay, so we have 50%, we need 34 people there in the room, 16 will buy our course. So to get 34 attendees in our webinar, we need 84 people to sign up

because we know we have a 40% show up rate. And to get 84 signups or registrants, right? We need 280 people to come to our registration page if we have a 30% opt-in rate. Okay, now the only way that you'll get, you'll understand, okay, if I'm gonna be successful, I need 280 people to come to my registration page, right?

The only way you're going to know those numbers is after doing webinars for a couple months. That way you're going to understand, okay, let's take a look at the numbers. What happened on these webinars? Now I know my show up rate. I know my opt-in rate. You know, I know my close rate. And so after you know your numbers, now you can predict what is going to happen on your webinar before you even do it.

Jim James (20:42)
Right. And for those people that lost track with the numbers and you move quickly through those, think that there's a couple of things. One is that your ratio of how many people sign up to come will be unique to you. Probably there's some industry standards. The number of people that buy when they're in the room will also be up to you and the power of your offer, right, near delivery. But those can be enhanced, right? I mean, the whole point is they're measurable.

And you can improve them. You can work on them, right, Alex? And that's part of it. And so what you do over time is what we would call, that I used to call smart numbers. So I used to, you know, when I ran my agency, we had a dashboard, we had real numbers and we had smart numbers. And the real numbers were cashflow, sales, revenue, and the smart numbers were indicators of future real numbers. So this many customers would bring, you know, this much average order value

this many conversions and so on, right? So those metrics you're talking about, would it be fair, I call those smart numbers as kind,

Alex Veng (21:45)
Yeah, absolutely. But the whole point with looking at these numbers is to know what to work on. So for example, the only way you're going to know what's not working on your webinar is to first do a webinar because then you'll, you'll say, okay. Well, my signup, took a thousand people for me to get five people to sign up. So right there glaringly is, well, my registration page needs work. Right? So that's how you know.

Jim James (22:14)
So, exactly, so.

Alex Veng (22:14)
What to work on, right? If

only two people bought and you had a thousand people on your webinar, you know that you need to work on your pitch or maybe the offer is not right for that audience, right? So doing these things, that's how you understand what you need to work on in your business.

Jim James (22:22)
And I

and I think Alex, you know, what's great is that you're there with your experience at the Fearless Webinar Academy, because what I'm also hearing is that we've, we've got to just sort of start cooking, right? And not worry about whether it's going to rise in the oven fully and taste great. We just have to start making webinars and then, and refining them. So from a practical point of view, we have our offer. We've a good title, good headline.

How would we write that? Is that something that we go to chat GPT for? Is there a formula? Because for many of us, it's that blank page. From a practical point of view, is it, I will be on this day at this talking about these three things. What makes, can you give us some guidance on what makes just like that original starting point?

Alex Veng (23:23)
Yeah. I'll answer your question by saying this. There's two reasons I can think of right now why someone is not doing a webinar. The first reason is because they are scared to press the go live button, which is understandable. Public speaking, is the, it's probably, I think it's the number one, phobia, you know, and that's, that's more, more than spiders, more than snakes, more than heights.

Jim James (23:44)
Yeah.

Hey.

Alex Veng (23:50)
Public speaking, right? People would rather be locked in a box with a spider or a snake than even think about doing a live webinar, which is understandable, you know, because it's public speaking, even though you're in your pajamas in front of your computer. Still, nonetheless, public speaking. Yeah.

Jim James (23:54)
Yeah.

Yeah, we're all afraid of the judgment, we?

That if we don't do a good job on stage, that what will happen socially, right? So it makes perfectly good sense. But you're right, that's the first one.

Alex Veng (24:13)
Yeah. And the second reason, and

yeah, so the second reason why somebody doesn't, maybe doesn't want to do webinars because there's a lot of work involved on the, set it up. That's a lot of unknowns with tech, right? And so what I set out to do is handle both of those things with Fearless Webinar Academy. First of all, it's free. Okay. Second of all, I have 15 Chat GPT prompts inside that will write everything for you, including the webinar script.

And it's using my formula, which we can talk about right now, but it's using my formula for the script. So this thing, writes the title, helps you discover your audience so you can advertise correctly, helps you write the registration page, in both email sequences, everything you need, everything. And so I wanted to solve that problem, the text setup, all the copy you're gonna need.

Jim James (24:46)
Yeah, absolutely.

Alex Veng (25:10)
is done for you, at least to start. And then coaching is what I do. So if you need help and you want to practice and maybe the first time you press the go live button, maybe you don't want that to be the first time you're saying these words, which is understandable. Yeah.

Jim James (25:12)
That's fantastic.

Yeah, could rehearse though, right? I mean, you can always

record yourself using loom, for example, or Descript and play it back, just like you would if you do have a speech you do in front of the mirror first,

Alex Veng (25:38)
Yeah,

exactly. I, so to answer your question, I absolutely want you, if you're doing a webinar, let's say you're doing it, you're going to do a webinar. I'd say, Jim, write everything that you're going to say, write down every single word that you're going to say and read it like five times. And then turn your camera on and do it again. Okay. After that, now that's six times that you've gone through this word progression. Okay. So now,

now that after you've created your slides, you're going to put little cues on there to remind you about that part of the webinar that you were going to be talking about. it's very important. What I'm saying is this, it's very important to practice.

Jim James (26:24)
Yeah. And I think also what's also important about the fact that there's practice involved is that each time you repeat yourself, you get better and better. You know, I work with some people who have such high expectations about how good they're going to be first time. And you say, actually everybody, regardless of whether they're presidents or CEOs, they've had to learn. And I've coached CEOs of companies like Philips, Nortel, AT &T as a media trainer. And they've

all had to learn the skills, right? All of us have to practice and revisit the same sentences and say them in a different way to get the flow, right? So Alex, that's wonderful. So we've understood that there's a role for webinars that we can place them and promote them on our various platforms, whether it's on LinkedIn or on YouTube or on

TikTok, wherever we can promote them to our platforms. You've got the money maths, which helps us to work out how, if you like, how many people we should be promoting this to. I did want to ask you about the frequency of communication because you talked about like six emails and three SMSs.

How frequently and over what period of time should people be corresponding? That's the first question that I want to ask and then I've got a second follow-up question. So is it that you write to people all within three days or is it over a week? What's the sort of timeline people should think about?

Alex Veng (28:01)
Yeah, one week. It's a good question. It's a really good question, Jim, because if you start promoting your webinar too early, people are going to forget that they even registered for the darn thing. But if you don't have enough time, you're not going to have enough people sign up. So one week is what I found is perfect amount of time

Jim James (28:19)
Yeah.

Alex Veng (28:30)
to promote it and I would send an email every single day. I would, yeah.

Jim James (28:35)
Okay, that much frequency. And you

can use some tools like Webinar Jam presumably has got some of this and I'm on the Kajabi platform and that has a really nice form plus email sequence. And I know HubSpot and Zoho, they all have these sequencing. So you can automate that basically Alex, you don't have to be trying to manually send out every day.

Alex Veng (28:58)
Yeah, that's correct. Basically any software, any webinar software nowadays is going to allow you to send what's called an email sequence. And so basically what that means is you copy, you write the emails out, copy and paste them in, send this day one, send this day two, send this day three, send this one an hour before, send this one right at the time. Right? So you have everything written out, but you press go because here's the thing, Jim, sometimes in your life,

stuff comes up, right? Sometimes my kids get a call and I don't have time to send out an email, right? So the beauty with an email sequence is it's just scheduled.

Jim James (29:31)
Yeah.

Okay, and then so my second question was about how often one should do a webinar.

Alex Veng (29:45)
Yeah, great question. So I wouldn't do more than two webinars a month. I would say one webinar a month, 12 a year, if you can do that, that would be ideal. You don't want to do them too many times because familiarity breeds contempt, right? After you do them, it's just Alex is doing another webinar this week. Weren't you just doing one last week? So yeah, that's what I recommend once a month.

Jim James (29:57)
okay.

Alex Veng (30:16)
This is a little bit more advanced, you can switch it up. You don't have to do the same webinar every single time, right? You can do more than one webinar, right? You can teach more than one thing.

Jim James (30:28)
Yeah, and then also you can have the webinar play on repeat, can't you, Alex? So you can record it once, but it becomes evergreen, right? It becomes something that's scheduled and plays without you. So I think, Alex, I think what's really coming across to me is that the webinar is less foreboding than I thought, that there's a process and that we can lean on the technology a lot

and also lean on you and your expertise as well. Alex, if there was a number one tip that you would give to anyone thinking about webinars, what would that be?

Alex Veng (31:08)
Number one tip is, well, just like you said, it's more, people care more about authenticity than they do about you being polished. People could care less about your slide deck looking cool. People could care less about all of the crap that you're worried about. What people actually care about is to meet you, that you are authentic, that you're not a liar, that you're authentic, that you're honest, and people care that you show your human side.

And that's what makes webinars great because you could do all of those things.

Jim James (31:42)
And in a way, because you're live, by definition, you're going to be doing those things. So making mistakes, I pronounce your surname incorrectly, whatever, it's all in there. It's all in the wash. It's like live TV. Alex, you're plainly someone who listens, learns, reads a lot. Can you recommend a book or a podcast that would help people or that you found inspirational yourself?

Alex Veng (31:56)
Mm-hmm.

Yeah, I got a bunch of books behind me, but I'll start off with this. I just started my own podcast, so it's called The Vault of Results. I recommend that podcast.

Jim James (32:21)
That's great. The volt,

is that the volt, V-O-L-T, or the vault as in V-A-U-L-T? Okay, the Vault. Okay, yeah, great. Nice.

Alex Veng (32:26)
V A U L T the vault of results. Yeah. Yeah.

I want to basically, Jim, I want to be like you one day. I want to have, you know, hundreds of podcasts guests under my belt and just, you know, meet the most amazing people. And that's why I want to start a podcast in the first place. and then as far as books go, there's a brand new book that just came out, I think in 2024 called Million dollar weekend by Noah Kagan. Incredible book. You, you will not be able to put that book down,

basically how to take an idea and turn it into a business without all the BS. So great book. And then also another book called Building Your Story Brand by Donald Miller. Incredible book. talks about, I will say this as a warning, it will ruin every single movie for the rest of your life because you'll just understand how the story happens and it'll ruin every movie.

Jim James (33:25)
Yeah.

Alex Veng (33:25)
That's my word.

Jim James (33:26)
Well, yeah, so I think we'll stick with the million dollar over the weekend and then watch movies without knowing how they're built otherwise, you know, get the best of both worlds. Alex Veng, if we want to find out more about you at the Fearless Webinar Academy, how can they do that?

Alex Veng (33:30)
Yeah.

Yeah, I made it super easy. It's a fearlesswebinaracademy.com. So that's where you can go and get and join my free program. It's totally free. All my prompts are free. I believe in unfundling my business. I don't have a funnel. You just come to my website, join the Academy for free. All the prompts are made available to you immediately. And if you want coaching, cool. And if you don't need that, that's fine too. I'm just, I'm just here to help. I want,

I want people to unlock a brand new revenue stream for their businesses. And if I can help them do that, great. right, as I said earlier, money is just a byproduct of helping people.

Jim James (34:27)
Alex, that really comes across. For anyone that joins, they'll find me there because I'm definitely signing up because I need to get webinars going. And you've really helped to demystify that and make it seem, yeah, much more approachable, much more possible. Alex, thank you so much for coming on the show today.

Alex Veng (34:41)
Thank you very much, Jim, for having me. And again, I meant every word. Hopefully one day I'll be just like you and I'll have an incredible network of amazing people that I get to interview on my podcast.

Jim James (34:52)
Well, you're too kind Alex. I mean, hopefully you'd never look and feel as old and tired as I do. I think you're, I'm sure you'll age better and you'll do a much better job than me on the podcast. But thank you very much for the kind words. And so you've been joining me, the slightly older version of the aspiring entrepreneur, Jim James, and a really, really mentor at the beginning. I have personally been struggling with webinars, which is I haven't done any, but I am going to start and I promise that I will be doing some. In fact, I'm doing one in July

for a group in Singapore and Indonesia. But I plan on getting out in April, if I can really, to do webinars. And so you can join me as I learn how to do that. And let's get some for you and let's work on a six figure webinar. So thank you for joining me, Jim James on The UnNoticed Entrepreneur this week. And until we meet again, I just encourage you to keep on communicating.