How shark tank investors scale e-commerce companies with Sabir Semerkant.

"Sabir was an early employee in Vayner Media and helped start our e-commerce division." says Gary Vaynerchuk.

Neil Patel, FOUNDER @ NEIL PATEL DIGITAL, says "Sabir takes a very long term approach to marketing, which is refreshing. 

Sabir Semerkant, the growth expert that Shark Tank investors turn to for scaling e-commerce brands came on the show to explain how he turns promising ecom brands into $10M/yr+ profitable winners

Bonus $500 discount on his 8D program when you mention that you hear him on The UnNoticed Entrepreneur show.

Key topics:

• 00:38 Introduction to the 8D framework
• 03:45 Why most e-commerce businesses struggle with lopsided growth
• 06:42 Breakdown of the eight dimensions for sustainable growth
• 08:53 Aurum Brothers case study: from £1.5M to £3M+ in one year
• 16:07 The implementation-focused Rapid 2X accelerator programme

#E-commerceGrowth #ScalingBusiness #ProfitableE-commerce #8DFramework #MarketingStrategy

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Chapters

• 22:34 [Ad] Everyday AI: Your daily guide to grown with Generative AI
• 23:21 (Cont.) How shark tank investors scale e-commerce companies with Sabir Semerkant.

Transcript

Jim James (00:01)
When the sharp tank investors have gone into the water and made their investments, they then have to figure out how to build those companies. My guest today is the man they turn to to solve the E-commerce problems that they have with those new invest e-companies. We're going to New York. We're going to talk to Sabir Semerkant who is a growth expert, has Growth by Sabir. He's going to tell us how he helps companies to scale quickly about his 8D program and his 2.0

X, I do that again because eight dimension is the plan, is it?

Sabir Semerkant (00:38)
No, so the framework is 8D method and the implementation program is rapid 2x accelerator program.

Jim James (00:46)
OK.

When the sharp tank investors have gone into the water and bought into those companies, they've then got to help them accelerate their growth. The man that they turn to for the E-commerce program is Sabir Semerkant. He's joining us from New York. Sabir, welcome to the show.

Sabir Semerkant (01:12)
Jim, thank you for having me.

Jim James (01:14)
Look, it's my pleasure because E-commerce is huge and you have an 8D framework, which you're going to help us to understand really what E-commerce means, how entrepreneurs can embrace it and some of the mistakes. And we're also going to talk a little bit about your 2X program where you help you to get up to speed super, super fast, like as if they got a shark tank investment. it says on your website, Sabir, that you turned promising E-com brands into 10 million

dollar a year profitable winners. How do you do that?

Sabir Semerkant (01:47)
A lot of experience is what I can tell you, right? So 8D method actually stands for eight dimensions, right? So what most E-commerce companies do is they focus on once they get their Shopify site up, right? Let's talk about the beginning of the journey, right? They get their Shopify site up, they get meta ads installed and they start running ads,

which is okay, know, in the beginning it's okay, because you don't have, nobody knows your brand. So that's what you're trying to run. And this is where you have to, once you get out of that proof of concept stage, you really need to start implementing all of the right channels, the dimensions and all of those things. So 8D stands for eight dimensions of E-commerce. Otherwise, if you don't focus on, you know,

implementing all the growth levers correctly, you have a lopsided company and then

Jim James (02:47)
And so,

sorry, I don't mean to drop, carry on.

Sabir Semerkant (02:52)
Yeah, and what happens is when you have a lopsided company, unfortunately, you have overreliance on one channel, which is meta ads in most cases. You have overreliance on one tactic, not even strategy, which is discounting to debt. know, everything, any consumer that comes across your brand is 15% off this, $10 off that, 20 quids off of that, you know, or 20 euros off of that, whatever. That's what

Jim James (03:08)
Yeah, exactly.

Sabir Semerkant (03:20)
you know, that's what most people do and they and even in those ads they double it up. They go like if you come in buy from us, we'll give you 50% off Why 50% off because everybody and my neighbor is doing Black Friday sale It's 50% off used to be only in the US that they would do that now is worldwide Black Friday sale is worldwide now on firm for E-commerce, too. So it has this disease has just gone on across the board and it's really bad for your business.

Jim James (03:45)
Yeah.

Well, so Sabir, it's great that you're on the show because from what you're kind of also saying is that most people maybe have become, were retailers and then have gone into E-commerce and have a relatively unsophisticated view of how E-commerce works. And you've got on your website testimonials from Gary V and Neil Patel, example, Neil Patel Digital. So plainly you're in the milieu of the experts. So we're blessed to have you on the show.

We don't have time obviously to go through all eight and you have a program and at the end, Sabir is going to share with us a code to get a discount if you want to take part in his 2X program, which is an amazing offer. He also has a book, so do stick around. But Sabir, can you just take us through maybe what those eight dimensions are and then we can dive into, let's say one key one so that people get a flavor of what they should be thinking about.

Sabir Semerkant (04:41)
Yeah, not only flavor, I want to make sure that they walk away with something really actionable and high value they can implement, they can start thinking about or implemented right away, right, so that they can see value in it. So the eight dimensions start with the first dimension being which we will dig into pretty deep would be performance optimization, right? That's number one. Number two is pricing optimization. So you have to get your pricing right so you can stop couponing to that, right?

Number three is customer UX. You have to get the customer journey right from the top of the funnel, from all the way from your organic social post all the way to post purchase and repeat purchases and stuff like that. Then marketing and storytelling. What sets your product apart? What sets your brand apart? Why are you the founder? Why did you find this company? So that's that. Product positioning and brand building.

Can you position your product differently than anybody else? Is it meant to be for a different demographic? Because you could take the same product and market it to a different market. But it depends on how you built your brand around it. Is it for disabled Americans, for example? Is it meant to be for tall people? Is it meant to be for plus-size women? You have to catch your lane and see where you want to stick to. Then we go into advanced dimensions, which are logistics.

Get your logistics right, supply chain, order fulfillment, customer service, all of these kinds of things. Tech optimization, do you have the right tech stack? In 2025, there is rarely a need for you to be building things from the ground up, unless you want to promote yourself as a tech company, which most retailers are not. And the last one, which is very important, get your team right, so team optimization.

And when I say team, I don't mean just your full-time employees. I mean everybody. Anyone, your grandmother in your garage packs your orders every week, the orders that you get, she is part of the team. And we need to make sure that it works. And all the third party partners that you have. So those are the eight dimensions. You have to get all the eight right. And when you optimize one, for example, logistics, let's go with that example.

Jim James (06:42)
Grandmother.

Okay.

Sabir Semerkant (07:06)
you make a 10% improvement in logistics, ends up improving your ROAS on meta ads by 30% without even touching the ad account. This is how these eight dimensions are interconnected to each other.

Jim James (07:22)
So you've got eight, sort of hexagon and you say really a holistic approach to the business being online and offline, customer journey, fulfillment and all the support infrastructure and the people, granny or otherwise, that are making it all happen. Especially if you've got distributed supply chains, for example, that must make a big difference, especially right now if they're being disrupted. can you give us an example, a case study of a company

that you've worked with and what you saw when you went in and how you helped them to turn that around. On your website, you have so many amazing case studies of companies that have grown to the next

Sabir Semerkant (08:00)
Yeah, let's stick with one that's

most recent, right? Let me take you through that journey. So Aurum Brothers is a men's jewelry brand from the Netherlands, right? They came to us and it was, I want to give you the dates because it's really important to understand the dates because the context is really important. January 20th, 2024. So like literally a little over a year ago, right?

So it's very relevant. It's not from, I can give you examples of vitamin shot from 25 years ago. That's not gonna be relevant to today. So let's talk about today, right? So Aurum Brothers came to us January 20th. The two is run by two Brothers and a sister-in-law, right? And the whole family is involved in the business, right? They make men's jewelry specifically. Their primary category is men's bracelets. So you can think about how niche that is. Cause even from a cultural standpoint,

Jim James (08:43)
Yeah.

Sabir Semerkant (08:53)
Very specific cultures where allow you to wear men's bracelet, right? It's a fashion statement. It's a very different It's a very specific demographic that that would be interested in that they came to us. The business was stuck at 1.5 million dollars for many years and what happens when as an entrepreneur ,what do you do right when your business

is stuck you think that you know what? Maybe the price of ad cost has gone up which is factually you're right so that you start spending more like this,

but your business keeps on because you're not addressing the elephant in the room, right? It's 1.5. It keeps on maybe even going dipping down to 1.3, 1.2, then it's maybe 1.4. You're happy little bit, but still stuck at what that 1.5 million and mounting expenses. What happens to your net cash flow? Negative, right? And what do do next? You know, every entrepreneur goes through this business loans, go to the bank, credit cards, let's run them up, right?

Jim James (09:36)
you

Yeah, or you take less salary as the founder, you take less cash out,

Sabir Semerkant (09:54)
Yeah, you know what, let's invest in the company. I

don't want to take money. So now you're eating dog food, you know, I, know, or rice and beans, you know, like Dave Ramsey says, right? I'm a fan of that. Dave Ramsey, the financial guy, you know, so, you know, in there, so your net cashflow in their case turned negative, right? And when they came to us, we started looking and within the first six weeks of cleanup, and this is why, when you are very

Jim James (10:00)
Yeah. Yeah. All right.

Sabir Semerkant (10:24)
kind of intentful on the things you want to do in your business, things can change very quickly to the positive, right? In their case, they actually, so let's talk about the implementation part of it, right? So the 8D framework is a framework so that you can, there's a book on it, we can talk about it later, right? They can go and download it, they can go and ask for a complimentary copy, we'll give it to them. We go through this process,

And the first dimension is performance optimization, right? So we go through it within the first six weeks, takes about six weeks to work on performance optimization because you have already invested in a stack that I know that you have invested in. It's Shopify, it's Klaviyo, it's Meta ads, it's Google ads. You you have done some content marketing, you have done some organic social posts. Those are the givens. I know that 99% of Shopify businesses, that's what they do, right? So instead of

asking you to invest in anything new, let's fix the thing that you already have, right? In these six weeks, this is where, is, know, they get, you know, in case of Aurum Brothers, they saw 112% increase in their revenue. So forget about being stuck for three years. Now they're moving in the right direction, right?

Jim James (11:41)
Yeah.

And with no additional cost, if you're just optimizing the existing tech stack and, yeah.

Sabir Semerkant (11:45)
This process, the analogy

that I use Jim is I pull an elephant out of an ant's butt. know? Because we've had so many entrepreneurs come to us and go like, well last year, is the program going to be that useful because we hired a CRO specialist, we did a performance optimization, we paid like 15-20 thousand dollars. Yeah, yeah. I have a lot of those rapid 2Xers in my program. When they go through it, they thought that their business was ultra optimized.

Jim James (11:52)
Ha ha ha!

Sabir Semerkant (12:15)
They come in and join the program for other reasons, right? And they, within the first six weeks, they see like, in fact, the first week they see like 70% to 80% improvement. They go like, what did I pay for? Like, I don't know. I didn't hire them. You hired them. What did you pay for? Like, it seems like a waste of time and money that you wasted that much money on that. So in their case, let's fast forward the Aurum Brothers. So we went through a dimension two, threes, you know, all the ones that we explained, right?

Jim James (12:27)
Yeah.

Yep.

Sabir Semerkant (12:43)
And we were still going through,  I think dimension five, right? And it was September 9, 2024. So they started January 20th, 2024. September 9, 2024, we surpassed $1.5 million. What's more important, and it was actually at 1 p.m. Eastern time, because everything is baseline to my New York time, you know where I am, right? So 1 p.m., we surpassed 1.5 million. But because we have done

Jim James (13:03)
man.

Sabir Semerkant (13:10)
marketing and storytelling and brand building and also pricing during that nine month journey. The thing is we actually increased our prices. We actually rationalized our product catalog also, what happened to our gross margin gross margin went up like this by 30 percent, right? Our net cash flow went positive. We started paying off all that debt that we that had accrued before me, right? What happened from Jim from September 9 , 1:01 p.m?

to December 31st. That includes the entire holiday period. We scored another $1.5 million.

Jim James (13:47)
So just to be clear, they were doing about 1.2 million a year. And then you managed to get that 1.5 within three months, right? Within nine months, right? Yeah, right.

Sabir Semerkant (13:50)
1.5 million per year, yeah.

Nine months in nine months and more profitably Right

and and from September 9 through December 31 another for for those four months now another 1.5 million to end a year at three million dollars and better positive cash flow that they had not seen in a while to the end from basically whatever revenue and cash flow we had from September through December,

we ended up paying off all the business loans. So the company was debt free when we entered January 1st, 2025, which is a couple of months ago. Right. And we set the goal to go from 3 million to 10 million this year. And we're on our way to doing that this year and profitably, because the thing is with the 8D method at its core and Warren Buffett will be very proud of me. And he's another mentor of mine. Right. He's my mentor. Right. From a financial standpoint and lessons I learned in life.

Is compounded growth, any time that you work on anything. I take it a step further. Your time should have compounded productivity. Your money should have compounded growth. Your revenue should have compounded growth when you acquire those customers. They should have compounded through replenishment cycles meaning they keep on buying from you. They should have a compounded effect to it. So this is why these businesses they don't only just grow under sub years attention, right?

Jim James (15:04)
Yeah.

Sabir Semerkant (15:18)
They continue growing and compounding over time because I want to see healthy businesses over time.

Jim James (15:23)
Yeah, presumably to be, you're starting to help these companies to get repeat business from existing customers. Cause my wife actually has an E-commerce business on Shopify and getting people in is, as we know, really hard work and they get into buy a second time is really the golden goose because there's no additional acquisition cost. Right? So, presumably in your 8D, you have this customer retention strategy and

when you've got people like the Brothers in Holland coming to you, tell us about this 2X program then because there are lots of courses and there are lots of gurus and courses people end up kind of trying to do it on their own and get a bit lost halfway through. Gurus have a methodology that often people aren't in alignment because their business doesn't quite fit the guru. How are you getting the implementation severe to be so effective?

Sabir Semerkant (16:07)
Mm-hmm.

Because it's a good mix. First of all, Rapid2x program is not a digital course to be very clear, right? In fact, if you are the digital course junkie, you can go and pick up my book and read it. We'll give it to you for complimentary, right? I'm not even charging you for that, right? We'll give it to all of your listeners. They can go and pick it up, right? When I put this framework together, and it has taken me about 25 years to put it together, and

right now, the current iteration that it's going through, the changes it's going through in implementation is AI implementation. So that every entrepreneur looks for those 17 hands that they cannot afford to help with their business. AI can help you with that. And that's what I'm, know, AT is going to incorporate in every dimension AI into it, right? So that you are, and that's not just a buzzword. You can actually use it with actually people who are going through the program. So the Rapid 2X program came about

because people said it's great that this framework exists, but you know what? I can read Gordon Ramsay's cooking book, right? But I wouldn't be able to cook like, you know, or make amazing masterpieces like Gordon Ramsay. The same applies to you with E-commerce. I can read the thing, you know, I can try to understand it, but I'm a product designer. not a, I don't understand it, you know, all of these dimensions. I might understand one part of it. So,

Jim James (17:27)
Yeah.

Sabir Semerkant (17:43)
can you guide me through this? Right? That was the, that was the antithesis of like when we came up with the rapid 2X program, right? That it's a implementation program that I actually guide people through the implementation of this. And every week it's very simple. Like during that, the whole rapid 2X journey I'm in charge and you, you, as a founder, you cannot send your people to, this program to say, Hey, well, my director of marketing will be attending this.

No, you're not going to get the right value because we want you to make a decision. We want you to run the company. I'm not running the company, right? I'm coaching you, right? Think of it like Mr. Miyagi and Daniel Son from the Karate Kid. I'm Mr. Miyagi, right? I'm not going to be Daniel Son in that tournament fighting. I'm going to teach Daniel Son how to fight, right? If you understand that analogy, it's a movie from the 80s or 90s, I think, right?

Jim James (18:37)
Yeah, I know,

I you and I are probably able to get that. I think, and I will just on that note comment, because you've got Neil Patel, who's obviously the digital guru. And he says about you, Sabir takes a very long-term approach to marketing, which is refreshing. So instead of looking at marketing from a traditional perspective, he looks to see where he can innovate and get a leg up on his competition. And it sounds as though you're helping your clients get a leg up on the competition. And you've also, I think,

raised a very important issue about how courses seem like a quick fix. But actually, as a founder, we have to learn the skills and maybe think differently, work differently and implement those. So, Sabir, when you're helping people with the 8D, is there like a recurring problem or a recurring challenge that you find these entrepreneurs face or does every entrepreneur face something slightly different?

Sabir Semerkant (19:16)
You have to.

In most cases, what they're doing is they're missing the fundamentals. They're missing it because they didn't know any better. When they started the journey, they wanted to make a handcrafted bag. That was the thing that they wanted to do. They wanted to come up with a better widget, the better mousetrap, or the better thing because they saw an opportunity in the market because it wasn't there. However, they don't have the expertise in the other thing. So they didn't understand that fundamentally.

The product could be fundamentally in a good shape just from a manufacturing standpoint, engineering standpoint. But when it comes to actual marketing of it, positioning of the product, these are different skill sets. Lucky for me, for 25 plus years, being in E-commerce since the birth of E-commerce, I have touched every single area. I've actually had to innovate and come up with things that didn't exist. I had to write the book because the book didn't exist.

On on how to do it in E-commerce there were some reference points like direct marketing TV marketing infomercial marketing radio marketing stuff like that Right classic marketing like mad man, right? There were things like that, but it didn't it didn't exist for E-commerce I had to innovate I had to come up with things like could the concept of you know, the first innovation came from Amazon But I had to do it for DTC. It was affiliate marketing for example, right didn't exist, right? You know

Jim James (20:57)
Yep. Yeah, yeah.

Sabir Semerkant (21:01)
Applying the lifecycle

marketing in E-commerce. How do you do it exactly because it's not exactly the same way You would do it in direct marketing, right? So there are things like that that that you had to learn over time and today There's a lot of specialists in the market, know people who are you know, quote-unquote meta ad specialist Google ad specialist affiliate specialist influencer specialist, but nobody has a holistic

Jim James (21:21)
Yes.

Sabir Semerkant (21:27)
mindset of like looking at the whole picture and saying like, you know this is what we need to fix across the board or how does the conversation because it's digital. How do we make that digital relationship and journey into an analog journey, right? And how do we stitch that journey together? And if you don't have that mindset and you don't you don't think about it and you don't put the right methodology in place. What happens then you overspend on one channel thinking that I need to fix my ads?

Gary V said to me I need to test and learn and optimize my ad creative with audiences. By the way, he's a brother of mine. We co-founded VaynerCommerce together in my history.

Jim James (22:05)
right. Okay, fantastic. He was here

in the UK recently talking about, you know, go online and go free. But I think also just to sort of cut you off, I'll interrupt you there, but you as you say, your history of over 25 years is kind of the history of E-commerce. I mean, Amazon was just started when we were young, well, internet, you know, back in the mid-90s, we had the beginnings of Google and Yahoo, right? So you have really been at the growth of an industry and also

Sabir Semerkant (22:21)
It is.

Jim James (22:34)
listening to you just brings back memories of, you know, the book Range by David Epstein, who talks about really the benefit of having someone who has a breadth of experience because people in the niches, although that's fashionable to say there's riches in the niches, actually running a company isn't a niche job. You have to have oversight over a number, in fact, the totality of the business from product to marketing to logistics to finance to HR. It's fantastic that you've got that severe and able to bring that to people.

Sabir Semerkant (22:39)
Mm-hmm.

Jim James (23:04)
If there's, if you like, sort of a piece of advice that you would give to an entrepreneur that's, you know, maybe they've got a product. I suppose most people in E-commerce start with a product rather than, you know, unless they're thinking about drop shipping as a business and then look for a product. Where do you, where do you take them first, Sabir, if you've got someone that wants to do E-commerce that has a business idea?

Sabir Semerkant (23:16)
Mm-hmm.

So just a couple of things there, right? You mentioned the word dropshipping. This program and framework is not for dropshipping. You can start your proof of concept because you're at the early stages. Let's get that from a zero to a $10,000 in revenue, right? It gives you a proof point that, know what, if I do this right, and if I want to invest in it, this is a good proof point that it works, right? Get it to that $10,000. $10,000 is not a big number, right?

And you can do that one way or another within a couple of months, you can get $10,000 in revenue, right? Get it out of that proof of concept. Get, and even emotionally as an entrepreneur, right? You want that proof point because you go like, I got that first badge, right? Sabir's first badge of proof of concept. I got it. Perfect. And then move off of it. Move off of the dropshipping model because in long term,

that's not sustainable, it's not gonna help you. In fact, even with drop shipping, what I would recommend is just buy 50 units of the product from Alibaba or wherever you go to buy it, right? Bring it in because you wanna go through packing, picking, packing, shop shipping it, putting a little card in there. You wanna go through those processes that you're not gonna get from a drop shipper overseas. And even the experience is gonna be horrible because

Jim James (24:24)
that's not sustainable. It's not going to help you. In fact, even with drop shipping, what I would recommend is to buy 50 units of the product from Alibaba or whatever, wherever you go to buy it, right, stick it in. Because you want to go through packing, picking, packing.

Sabir Semerkant (24:51)
Somebody's gonna get their package after they place an order four months later, right? And that's not a great experience. You're not gonna learn anything from it. If you wanna invest in it, just invest, buy 50 units of the product, put it up, put up a Shopify site, get through the proof of concept, learn through all of that stuff, because that's a great learning experience. As an entrepreneur, you have to be open to learning, right? You cannot say that, well, that's not me, right? Actually, in the Rapid2X program, you know,

Jim James (25:05)
.

Sabir Semerkant (25:20)
the approval criteria, we go through a rigorous interview process, right? This is not an easy program to get into, right? We want to make sure that there are two things. The entrepreneur is the right fit for the program, and that's a personality test, you know? And number two, through the interview process, and my guys are really great at, my team is great at going through that process to evaluate,

Jim James (25:28)
that there are two things. The entrepreneur is the right fit for the program, and that's a personality test.

Sabir Semerkant (25:42)
And number two is the business in the right stage for it to benefit from the Rapid2x program, right? So we go through that two criteria. And the entrepreneurs, this is what they get wrong, right? There are entrepreneurs that are, they go like, you know what? I don't understand that. I'm going to just hire, right? So they don't really appreciate the knowledge aspect of it. And that becomes a detriment for their journey. It does. It comes and bites them in the ass in the long run, right?

Jim James (25:53)
you

you

Sabir Semerkant (26:12)
That's a very American saying, by the way.

Jim James (26:13)
Yeah. But

you're right, sorry just to interrupt you there, but what you're really offering then from a layperson's point of view is really an MBA in like an executive MBA in E-commerce, right? An accelerated, yeah.

Sabir Semerkant (26:27)
Yep. An accelerated one, hands on. Hands on.

By the way, I do guest lecture at Harvard Business School also. So I guest lecture MBA and executive MBA students. I've mentored plenty of them. But this is more like you're not only investing in the program to learn, but at the same time, you're implementing and you're improving your business. And that's why on average, we took 12 brands, not just Aurum Brothers. We took 12 brands that

started the journey with us last year and we are following them. Just 2024 results, 103.34% growth. If I include this first quarter, 118% growth since they started the program. So it's very effective. The biggest thing is these entrepreneurs, when they go through this learning process, they start going like, wow, I didn't realize that I was wasting so much time.

Jim James (27:25)
Yeah, and presumably money. And Sabir is going to give us a code at the end, by the way, along with a free download of his book, which is amazing, amazing value. So thank you so much for that, Sabir. So just briefly, we touched on AI. We don't have a full show on it, unfortunately, but just your opinion, is AI really going to help the entrepreneur transform their E-commerce business?

Sabir Semerkant (27:25)
And that's a big realization in the program.

Jim James (27:52)
And if people really want to then talk to you more about it, they can contact you. What's your view? Is it really something people need to pay attention to or is it something that's going to be a fad?

Sabir Semerkant (28:02)
Not a fad. Just like internet was not a fad, E-commerce was not a fad. By the way, I was told those things in my career. AI definitely is not a fad. And the thing is, the right AI for your business, understanding it, how to utilize it in your workflows, understanding where you can benefit from so that what you can do is then you can invest in the right experts that you want to add on to your team to execute.

But what it does is it has accelerated. I'll give you the beginning of my journey in two seconds, right? Vitamin Shop, it took me four and a half years to take it from bankruptcy. Pre-bankruptcy was like eight to $10 million. Took me four and a half years to grow to $52 million, right? At a time that was 25 years ago, it is an impossible task to even do that back then because Google was in its beta stage. Facebook, TikTok, none of this stuff existed, right?

No, Shopify didn't exist, right? I had to build my E-commerce platform. Fast forward, the speed of growth, profitable growth, just under my guidance has accelerated even now. So now, this is one of the reasons like companies see under the Rapid2X program in six weeks, if with the first dimensions, they see a tremendous growth, right? We have had outliers in the Rapid2X.

Jim James (28:58)
Yeah.

Sabir Semerkant (29:25)
Lisa Denon from Lion's Leather, 1400% growth in six weeks. And she is now growing into a multi-million dollar brand now, right? And she continues implementing the dimensions deeper and deeper and deeper so that they can see even more growth with an exit in mind.

Jim James (29:30)
Wow, that's amazing. Yeah, so really.

Yeah, Sabir, so it's a great investment. You people have got to apply to come on your program and we're going to give people a link to find out how to do that. Sabir, what would be your number one tip for entrepreneurs? Because you've had your own businesses, you've now worked with hundreds of brands. What would be your tip from entrepreneur to entrepreneur to me and to my fellow?

Sabir Semerkant (30:13)
I can tell you that, you know, a lot of entrepreneurs come to me and they say to the essence that there are a snowflake, right? Why snowflake? Cause it's unique, right? They think that, you know what, my product is so different. Nobody has, we don't have competition. If you don't have competition in that field, you don't have consumers, you know, so you might as well, I'll save you money, shut down your business, right?

Jim James (30:27)
Yep.

Sabir Semerkant (30:40)
So it just doesn't make sense. Like they come to me and they say, you know what? I'm a Norwegian guy that has lived in Australia with kids. I have twins. Each one of them has a blue and green eye because their mom has a green eye and I have blue eye, but they have one of each eyes, right? Left-handed, right-handed. And my products, you know, they're like vapor. You know, that's, do you work with vapor? Right? And.

The thing is I spent three months vacationing in LA like that's relevant, right? The reason I'm coming I'm telling you this ridiculous ridiculous, you know example is because, to me, that's what it sounds like right? I've worked in multiple countries multiple currencies Globetrotter is an iconic brand from the UK by the way, right luggage company luxury ultra high-end right their minimum price is 1600 or or pounds right pound sterling they make

Jim James (31:29)
Yeah.

Sabir Semerkant (31:38)
luggage for 007 Aston Martin those guys right they tried the rapid 2x program in Japan UK EU and US Canada Right that's in your market in the UK. That's an example right that specifically and a luxury brand like would it work for a luxury brand or do you just? Recommend a couponing to that no I don't that's actually I'm against it. You know so you know the thing is there is no such thing as snowflake you have to understand like

Jim James (31:41)
Yep.

Yeah.

Sabir Semerkant (32:07)
you know, come into the program and the entrepreneurs that come in and literally put the blinders on and go like, whatever Sabir tells me, because he's been doing this and he has a lot of case studies and he's doing it so long, I'm going to just listen to him. And this year, I'm going to just listen to Sabir. Whatever he has to say in the Rapid 2X, I'm going to just do it. Those are the entrepreneurs that are winning big time with their growth, profitable growth, right? And compounded growth over time. The ones that don't win,

Jim James (32:20)
This year, I'm going to distribute whatever we have to say are the entrepreneurs that are winning big time and with their most profitable growth.

Sabir Semerkant (32:33)
are the ones that would they come into the mindset of I don't know if it's gonna work. We did this in the past I don't know we modified the task this way. No, I told you I'm mr. Miyagi. I'm telling you this is the move you know wax on wax off just do it exactly what I'm telling you don't don't do anything and you have to do only five tasks per week I'm not telling you to do 1550 tasks per week. These are very effective five things I need you to do Monday through Thursday or Friday.

Jim James (32:45)
Okay.

Sabir Semerkant (33:00)
One task per day. That's it. 15 minutes to 90 minutes. That's it.

Jim James (33:04)
Well, Sabir, Semmikhan, if people want to their instructions from Mr. Miyagi of E-commerce, where can they come to find you? Because I'm sold. If I had an E-commerce business, I might make one just so I can come and work with you, Sabir. Where can people go and get you've got a book and also evaluate an offer, kindly, for me and for Melissa's?

Sabir Semerkant (33:29)
Yeah, for your listeners, we actually did something very special for them. We actually set up a special URL. It's growthbysabir.com/unnoticed So you can include that in the in the video description and the podcast description, right, so that they can just click on it. I'm just mentioning it. So growth by s a b i r.com slash unnoticed just like the show, right. And when they go there, they can apply to the program and and they will get $500 off of

Jim James (33:43)
We will do.

Thank you.

Sabir Semerkant (33:57)
you know off of the program's cost so and we have a lot of great payment plans and stuff like that ,we have people that are running a hundred thousand dollar brand and they are per year to ten million dollars, right? So anywhere in that range that you are in you got you will be okay, right? And you will have options for payment plans and stuff like that and you can just mention that you came through the URL the unnoticed when you talk to my team to get that five hundred dollars off of the price.

Jim James (34:26)
Sabir, that's very, very generous. Thank you so much. And it sounds as well as though, it's accessible. You don't have to be a multimillion dollar brand. Already you could be a hundred thousand, a six-figure brand, right? Not a seven and eight figure. You could be a six-figure brand. Makes it worthwhile. And also if you're getting such rapid improvement in both revenue and net cash, you can fund that payback. Sabir, I say, I got to figure out what I can build so I can come on your course. Sabir, if you want to get hold of you.

Sabir Semerkant (34:47)
It's a no-brainer. It pays for itself in first six weeks.

Jim James (34:56)
How can they do that?

Sabir Semerkant (34:57)
Actually, if you go through my site, I have all of my content there. have all of my, I do, I am on LinkedIn so you can find my name. I have a very unique name. So not, many Sabir summer camps out there in the world, in the whole world, you know, so you could definitely find me on, on LinkedIn. You could definitely find me there. You know, we, I do have a YouTube channel, but everything is accessible by just going to that link. If you can go to growthbysabir.com/unnoticed right.

You will see all of my content there, all the links to my social media and everything. So that's a good link to go to.

Jim James (35:32)
Thank you. We'll put Sabir's contact details in the show notes. Sabir, thank you so much for joining me today.

Sabir Semerkant (35:36)
Jim, it has been great talking to you and thank you for having me.

Jim James (35:41)
It's my pleasure and well, we're very blessed to have someone that has your experience, Sabir's experience and breadth and knowledge. We just touched on one of the eight dimensions and his 2X program. So I really encourage you to think about that because an E-commerce business is a different kind of beast. It's not just about the product. It is the whole end-to-end and has its own very special characteristics. So very blessed to have Sabir. Really just lift the lid a little bit on what's required.

The Shark Tank go to him, the Shark Tank investors go to Sabir for help. I suggest that we do as well. So until we meet again, I just do encourage you to keep on communicating.