Marketplace Software: Entrepreneurial Success Strategy

Juho Makkonen, founder of ShareTribe, reveals how entrepreneurs can launch marketplace businesses without technical expertise. Since 2011, ShareTribe has enabled over 1,400 marketplaces worldwide with their no-code platform.

Key discussion points:

• Building two-sided marketplaces without coding skills (00:45)
• Solving the chicken-and-egg problem in marketplaces (04:54)
• Why freemium models can inhibit marketplace launches (11:47)
• Strategic onboarding without requiring credit cards (13:38)
• Why focused local growth beats premature international expansion (16:14)
• Content marketing strategies for SaaS businesses (18:49)
• How AI tools are driving inbound marketing success (22:08)

This conversation provides six and seven-figure business owners with practical insights for rapid marketplace development without expensive development costs. Juho shares proven strategies for attracting both suppliers and customers to new platforms.

#MarketplaceBusiness #NoCodeDevelopment #EntrepreneurialStrategy

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Transcript

Jim James (00:01)
If you've got the next Airbnb idea in your mind and you're an entrepreneur, but you're thinking, no, I've got to find a tech person to build it. I got to outsource it to someone. I got to go through all the tech stack and it's going to take forever and cost a fortune. Then I'm going to bring you an amazing, amazing discovery. I was so excited when this company reached out to me today because Juho Makkonen is in Finland, Helsinki, and they put a company called ShareTribe and they enable you to launch a marketplace in a day,

without any coding. That's right. They've got over 1400 marketplaces already live and it's really affordable, really simple to use. And I'm delighted that you are always here as the founder to tell us how it works. Juho welcome to the show.

Juho (00:45)
Thanks a lot, Jim, for having me. It's all great to be here.

Jim James (00:47)
Well, it's great to have you here because, I started a business back in 1998, an internet company, which is kind of like a marketplace. I gathered up data from event companies and I syndicated that to websites. But my number one expense was tech people. And it slowed me down massively. And with ShareTribe , you've enabled so many entrepreneurs to build businesses. I'm going to talk about one

in Singapore called DriveLog, we're going to about one called Gritty Kitty, which is in the music business, sorry, Gritty in pink, and loads more. So Juho, tell us about ShareTribe and where does it fit in to the entrepreneurs journey?

Juho (01:29)
Yeah, definitely. So basically, our tagline is marketplace software for entrepreneurs. So basically, with our tools, it is possible for somebody to build a technology platform for their marketplace, essentially in one day or in a couple of days without any coding for many ideas. And it's also infinitely extensible. So if you have something more unique, it's also possible then later to tap into our APIs and custom code and then add any unique integrations or features you want. But the basics are there,

out of the box. So in the early stages, especially when you're validating the business concept, you don't really need necessarily a technical co-founder to work with you. And you also don't need funding, which is the other big thing that many entrepreneurs think that, okay, I really need to have like tens of thousands or hundreds of thousands in the bank to be able to launch a business like this.

Jim James (02:18)
Well, and I think we're seeing now with platforms like, you know, Lovable and also with Manus, for example, these AI tools that are enabling us to build products. But you've had ShareTribe since 2011. So it's a very mature product and you've got 1400 customers around the world already. Why don't you explain to us just some case studies for, you know, for me and my listeners who are thinking

so a marketplace, you do that like an Airbnb, how does it work?

Juho (02:52)
Yeah, exactly. basically, when we talk about marketplaces, we talk about these two-sided platforms. So you have multiple people or organizations on both sides. So multiple suppliers and multiple customers, multiple buyers, multiple sellers. So some examples, like you already mentioned, for example, one of our customers is called DriveLock, and they are essentially Airbnb for cars. So basically,

they allow anybody to list their car on the platform and another people come and rent it. then when they came to us, that was 2018, and there were basically two people and very little money and an idea. And today they raised 10 million. They are now in two countries, Singapore and Australia. They have hundreds of thousands of users and processing millions in bookings. So I think that's one really nice example of what kind of things you can do.

Jim James (03:46)
and yours.

Juho (03:46)
So we have

lots of these different categories in terms of we have people selling products, we have marketplaces for services. So there are lots of different types of marketplaces.

Jim James (03:55)
Yeah, I saw a couple that I really liked. I like there's one for swimming, sharing swimming pools. And there's another one which is called Gritty in Pink, which is for women in music. So you you really are covering sort of physical assets and services for really niche businesses as well, aren't you? You heard so later on, you know, is going to explain the business model that they've got and why they found freemium actually failed when it came to getting businesses launched. That's really, really an interesting story.

Juho (04:04)
Exactly.

Jim James (04:26)
You talk about the challenge of the dual sided marketplace. I've had a wonderful number of guests on my show. Talked about Amar earlier who has the car business. There is always the challenge of how you populate a dual sided marketplace. You have to have vendors and you have to have customers. With ShareTribe , what's been your experience of what works in terms of the clients and how they overcome that fundamental sort of chicken and egg problem?

Juho (04:54)
Yeah, that's a really good question. And I think I loved the episode with Amar, for example, where he shared how they had a very niche specific solution for that. And that's also what I found that in general, there's probably no silver bullet. So you will need to have a specific strategy for how you solve that. And usually that starts from getting one side there first. Usually that's the supply side. But beyond that, the exact strategies do differ

based on your exact concept. But I noticed that there are some common patterns or maybe common mistakes that people do when doing this. One of them is that you need to start with something that is really, really targeted. So that basically means that you target a very specific, narrow niche or focus, even if your end vision is something like, OK, this is going to be like a marketplace for renting everything. But in the beginning, you probably want to only do like, OK, I'm only going to be doing

power drill rentals in Brighton. Because that's kind of like the, that way you can just really target it to people who want that specific thing. That really allows you to, already with like a relatively small group of people on both sides, you can get something that is working and then you later expand. So having that clear focus and narrow niches in the beginning is very important.

Jim James (06:11)
Okay, so really is the case of the riches are in the niches to start with, and you need to build and build that out. Let's say you're doing power tools in Brighton, which is a great glamorous example. What's your experience of how your clients are going to the market and getting people on board because we, you know, we find that people are building product, and then the certain sort of anxiety about

Juho (06:15)
Exactly.

Jim James (06:39)
going to the marketplace, we feel it's never quite ready, never quite good enough. So what have you seen works in terms of your niche, but then how do you get to that niche? How do you get them onboarded? Because there is that chasm to cross, isn't there, where they're in the room and you're saying you need this and they go, well, I'm fine without it. So how do you find people have overcome that?

Juho (06:59)
Yeah, one thing is that usually you want to use the fact that you are new to the market in your advantage. And like what you can do usually is that you first go to the suppliers or the people who would be offering good services on the marketplace and you go to them, you know, like we have this exclusive deal. So the first hundred suppliers who join will be getting like a deal that nobody else will be able to get. And so far, right, we are at this number. And that means, for example, you get no fees for the first six months or

no subscription depending on your business model. And that basically means that because usually in marketplaces, the business model works so that you are charging from the transaction. So that means it's actually, it doesn't really cost anything for the suppliers to join. Only if they make sales, then they have to pay something. And then if you combine that with some really good deal, then it's really often actually easy for them to get, okay, I'm going to try this new thing. And if I join now, it's better to join now than join later. And then you can of do something similar with customers.

Jim James (07:59)
Okay, so implicit in that is that you set up a price of some kind, which is a perceived value. And you feel like you discount that to get people on board, even though it's not necessarily costing anything. So you get that first, say 100, to get some critical mass, a minimum viable product, right? And then also what you'd said in there was that, you know, the vendor has to believe it's better to join now than later.

So do you also kind of have to sell the sizzle? Do you have to give some projections of, you know, where we're building out this platform? Because otherwise their tendency can be, especially big companies, corporates, say, well, I'll wait to see if it works. You know, how do you overcome that?

Juho (08:41)
Yeah, and that's a really good question. And definitely like the big part of that is that you need to do your research. So you need to be able to demonstrate that, okay, I know this market, look, there's this untapped opportunity. This is my go-to market, like how I'm gonna get customers. That's a big part of that. Naturally, the other big part of that is that you should just make it very easy for them to say, yes, you should do all the possible for them. In the beginning, you can do things that don't scale. You can basically set things up for them. And you can just say, okay, look,

there's very little cost. In the event that this wouldn't work out, you wouldn't lose that much. And in most cases, that is also very attractive for them. They are entrepreneurs out there and suppliers. They are bombarded with various opportunities. So you really need to make it super easy for them to do something like this.

Jim James (09:27)
Yeah,

that's a great point, Juho. So it really is about making it as frictionless as possible. And I've had a couple of interviews with entrepreneurs who have really done the onboarding for the client, so that the client really only gets upside. It takes them no extra time, costs them no extra money, but they get to participate in the new platform. And that seems to be a really important model.

Juho (09:49)
Yeah,

exactly. And maybe then the other strategy on the other hand is going exactly the other way, which is going saying, okay, we are very picky about who we choose. So we only choose the best 1% and that's going to be our brand. And we have come to the conclusion, we look at the market, we think that you are one of the top 1%. And then you can play with this more of like a stamp of approval that you actually go through. You have to do quite a lot of trouble for the supplier to go through the process. But then for them, it feels like, okay, I'm getting this certification for my business.

That I'm part of this exclusive club and actually nobody, others cannot join. So it's almost like I'm getting like additional certificate and that in some occasions can also be really powerful strategy.

Jim James (10:29)
Yeah, that's a really good thought. And so I suppose you had to think about where your marketplace is going. If you say it's an exclusive club, or if it's a mass market club, your approach is going to be different. Let's just talk about how people are getting started. And you had an interesting comment, because before we started recording, we were talking about, you have a sort of an onboarding process, which has a fee, and then you have a very reasonable

Juho (10:39)
Yeah, exactly.

Jim James (10:57)
when people have got it launched. I'm gonna share it. You could take us through the strategy because as a company, ShareTribe , you you learned a very interesting thing about when you give something away for free, which I think for me was really interesting. You just share the pricing structure that you've got and how people get up and running with ShareTribe .

Juho (11:17)
Yeah, sure. So today, basically the way it works that when you get started with ShareTribe , there's a 14-day free trial. After that, if your marketplace is not yet ready to be launched, then you can subscribe to our bill plan, which is $39 a month. And then you can stay in that plan until you launch. And then when you launch the marketplace, then depending on the functionality you need, the plans that allow you to go live start from $99 a month.

Jim James (11:41)
Thank you.

Juho (11:47)
What was interesting here is that, when we launched the current version of our product, it was kind of like a V2. So we re-did lots of things and we launched a new thing a year and a half ago. And when we did that, the build plan was completely free. So we thought that, this freemium model is really popular. It's probably going to work. So we are going to get so many more people starting. And then we are going to see more of them launching. And what we actually noticed is that people just wouldn't launch.

And we realized that it's really easy and fun to build, and it's very scary to launch. You know, you're like people, this is like one of the things we noticed people making. They just spent way too much time before actually doing the scary thing and going to their actual customers. You, because it's fun to be in the planning and deciding, let's still add this feature and that thing there. And like when that plan didn't have a cost, then like it further

increased this barrier of launching. And we noticed that when we introduced this barrier, hey, actually, you need to pay already in the build stage. We saw more people starting to launch their marketplace than we had been seeing before. So, freemium didn't work for us, but the reason was very surprising and something that didn't occur to us before we tried it out.

Jim James (13:01)
Yeah, you know, love that. Because the psychology of, you know, freemium that you give a free is kind of received wisdom. And when you and I were talking before we started recording, said that that's fascinating, actually, that that kind of received is that's a monthly recurring income, or cost rather, forces someone to make a decision and to launch or, or to withdraw. I noticed as well that when you have your free trial, you do not take a credit card payment.

And that's a central question for many people. Why did you decide to not take a credit card when people sign up?

Juho (13:38)
Yeah, so that definitely is a part where we felt that in our case, people who are trying our solution out, you really need to figure out like, they are figuring out what their marketplace is like, and are they able to like build that with the tool and we realized that as marketplaces are relatively complex, it will take some time for you to figure out, okay, is this the right tool for me? Can I build the thing exactly the way I imagine with the resources I have?

And we noticed that you just really need to go through that period before you kind of like land on a decision. And then we felt that like by introducing required credit card right from the beginning, you would kind of impose that on you. Okay, you kind of like almost need to make the decision before before committing or before really knowing like if this is the right thing for you. And also, we noticed that it's really difficult actually to pick the plan before you can write really tested things and notice that, okay.

Jim James (14:07)
Thank

Juho (14:35)
Actually, it's going take me this much time. These are the features we need. So then you choose the one. So it just felt easier to leave that point for the later moment.

Jim James (14:44)
And I raise that because on so many occasions I've got to one of these platforms says put your credit card in and you go and well then the scare stories of you can't stop them billing you for example and people saying yeah I keep getting billed even though I didn't and it creates a level of anxiety and friction in the business which isn't necessary because you've got enough confidence in this being the first part of your funnel haven't you and if people are gonna

want to stay, they will upgrade. And I think that mechanism you've got of charging people at a discount to what it's going to cost to actually run the marketplace is great. And let's face it, you can't get an hour of a developer's time for the price of renting your entire platform, Juho. So it's an amazing, an amazing story, an amazing platform. And presumably, I will ask the obvious question, it's multilingual, presumably. You mentioned about the Singapore company because they're working

in English language if they're in Australia. Is it multilingual if someone wants to use ShareTribe across markets?

Juho (15:46)
Yes, indeed. You can basically, we have several default translations and it's also easy for you to translate. Naturally, when you're building a marketplace, a big part of the language is actually your language. So it's the terminology, like in Airbnb, you have a host and guest and so on. So a big part of that is also just choosing the exact terminology and then you can use that in your own language in the marketplace. One thing that we have actually consciously left

Jim James (16:08)
Okay.

Juho (16:14)
to something to be custom developed is having multiple languages in the same marketplace. Because our thesis actually is that you should not do that early on. Because you should stay very focused on just one language for a very long time. Because this is one of the other mistakes maybe that we see marketplace doing early on. I actually have interviewed quite a few successful marketplace entrepreneurs. And I always ask them, what is the biggest mistake you made? And they say, going international too early.

That they always say that. You really need to get the core marketplace mechanics working well enough. And sometimes that can be challenging, especially if you have some investors and investors saying, hey, you need to scale, you need to scale. Look, this is the thing. I'm after this metric. I need to have, let's say, a conversion rate of visitors to customers of 30%. Otherwise, my business model won't work. If I don't get there, I just need to iterate on that. If I have that in one city, I know this is going to work everywhere.

But I just need to get to that point and then I can skate.

Jim James (17:14)
You know, I'm so glad you said that because, I had an internet business in 98, I mentioned, and I had investors and I was in Singapore at the time and I expanded to Hong Kong. And then we invested in making the platform, you know, with Mandarin. Actually, we then ended up with simplified and traditional Chinese to make our lives even more complicated for Hong Kong and for China. And we were overwhelmed really by the

technical translations and we didn't focus so much on getting more customers and really finessing the economic driver of the business. So it's tempting to expand, isn't it? Cause it looks good as a press release, but actually it can lead to a lot of tears, really a lot of unnecessary expense. ShareTribe , you've had the business since 2011. It's, you know, you've bootstrapped it. I'm right to know that.

So you built it out of cashflow yourselves. It's our credit to you.

Juho (18:15)
Yeah, so

we did have also some investors in the beginning. So today, it's fully owned by the team and fully funded by its customers. But we had some investors along the way.

Jim James (18:27)
Okay, but it's, if you like, it's a cashflow driven business as opposed to sort of a VC loss making market share grab kind of business. Would you like to tell us about how you're building the brand of ShareTribe? Because I guess you also have as an entrepreneur, the challenge that we all have of getting the business noticed.

Juho (18:49)
Yeah, absolutely. so really often, this is still the biggest challenge we have faced. Like really often we meet with an entrepreneur and they say, I already have my platform. If only I had heard about you one year ago or two years ago, I would have saved 100,000 plus. Which I've already now lost. And that's still like a common thing. So definitely the big challenge for us is like, how do people hear about us at the stage when they are just thinking about their marketplace idea?

Jim James (19:01)
Yeah.

Hmm

Juho (19:19)
And the way we are solving this is mainly by following this advice on content that I heard earlier from a content marketer, which is that basically your content should be solving the same problem than your product. So in our case, our product is solving this problem of building a successful marketplace business. And that's also what we created lots of content around. So we have our own Marketplace Academy,

where we write about all these things that our customers are struggling with and all the best ways to solve that. And we even compile the best of that knowledge into a book called The Lean Marketplace, which basically is applying some of the lean startup principles to the specific case of online marketplaces. I definitely recommend you to take a look at some of those if you are building a marketplace business. Whether you're using ShareTribe or not, I think you'll find some of those resources valuable.

Jim James (20:05)
Yeah.

Yeah, and I've got this for anyone that's on the, that wants to go to YouTube and look at this at jimajames.com, you can see that, but it's sharetribe.com. see they've got a marketplace academy, you host Bill, an amazing one, everything you need to know about running a marketplace. And then he also has a book, which is The Essential Guide to Building an Essential Marketplace. And that's available on Amazon, but also you can download chapters one to six

at theleanmarketplace.com. I'll include the URLs, of course, in the show notes. So you're being very generous with your content and your knowledge. So that idea that your content needs to really lean into the product that you're offering and the problem you're solving, as opposed to it being sort of promotion, getting people to the product who are then trying to align what they read or heard about you and what they're finding and discovering when they actually get to the product.

Juho (21:09)
Yeah, it's almost like the Lean Marketplace basically describes this process that we've seen and developed over the years on how to build a certain type of marketplace and then the product has been built around that. So naturally the idea is that if you get familiar with that process, then probably also like our tool will support you in the journey. So then naturally, hopefully you will end up thinking that our product could also be like a good solution for you when you go about building a platform.

Jim James (21:34)
No, I can absolutely see that you've got to help people because if it's an entrepreneur thinking about Airbnb style business, as you say, they might be quite young or quite early on in their development if they haven't already started building something. And almost by definition, they're asking lots and lots of questions, aren't they? So where are you going to promote ShareTribe ? You talk about the content that you're generating and you've got the book and the academy, but that's kind of if they've got to you and found it already.

How are you doing the inbound marketing?

Juho (22:08)
Yeah, the big part of that is just that people find us through Google. Or nowadays, actually, we've noticed that lots of people actually lend to us from search from AI tools. So this is something. If you ask ChatGPT today how to build a marketplace, the chances are that it will recommend that, OK, ShareTribe is a good solution for you to build that, which I guess is also a product of us just having lots of content out there.

And lots of people recommending that content because they like that content, which then also leads to also AI feeling that probably our product is a good solution for this particular problem. I guess that's a big part of that. The other big part is then more going to communities where entrepreneurs are, of course, like I'm here today at this podcast because we share a common audience, other entrepreneurs. And so that's really just what we try to do, expose us in

Jim James (22:34)
Hmm.

Juho (23:03)
communities and founders and let us know, hey, you know, we are here. So if you have the next idea, if you know somebody who has the next idea, they should check out, check us out.

Jim James (23:10)
Yeah, and I think as far as I'm aware, ShareTribe is the only platform that enables someone with no code skills to build a marketplace. You know, that's why I'm so excited to hear from you because I think this is an amazing platform because you're really liberating entrepreneurs that have got an idea but don't have a team. And you're saving those entrepreneurs from the time and the effort of finding a tech team and the money that that takes.

And often, certainly in my experience, the kind of the friction between the founder entrepreneur and the tech team, because one wants to go quickly and the other one often wants to keep building before going into the marketplace. So you're solving problems on lots and lots of levels there as well. You've been an entrepreneur, you've run the business now successfully for over 14 years. Is there something that you've learned that hasn't gone maybe quite as

planned that you could share with me so that I don't make that mistake when I'm building a business.

Juho (24:11)
Yeah, well, in our case, it definitely has been an interesting journey. We actually started building a marketplace ourselves in 2011 and we made all the classic mistakes that I already discussed here. So really the vision was to build something that would be lots of different things, of a sharing everything, a type of thing, kind of like Facebook for the sharing economy where you could rent things from lots of different people. And then ultimately we ended up noticing that actually

that really was not the right type of focusing. And luckily, we ended up stumbling upon this idea when we were on the journey because we had built a platform and then lots of other people came to us and say, hey, can I use your software for this thing? And then for a while, we had been building our own business and that wasn't going anywhere. But at the same time, we noticed that there were lots of other people who were interested in our technology.

Then we realized maybe our expertise is specifically in this area or the big opportunity that we can help entrepreneurs who have this need to solve this problem. sometimes the learning is just that you need to launch something and the chances are that the initial idea won't work. And then you need to survive and tag along long enough and just keep talking and keep iterating until you stumble upon something that will work. that's one lesson that I've learned a lot.

Jim James (25:37)
That's such a great story. And as you say, well, quite often we start off thinking we're building one business and we end up with people seeing the value in what we're building is something quite different. You say you're building a marketplace and people say, actually, you're great at building marketplaces rather than the marketplace you've built. So it's clever of you to pivot so quickly and to build out and build ShareTribe so well.

Juho (26:02)
Yeah, and then also afterwards, the first vision of ShareTribe was that, you can actually do everything without any coding. So you will never need coding at any point. And like today actually believe that is not the case. Even with AI, I feel that all these tools like LavaBall, for example, Bolt, and that you discussed, these are really great

and no code in general is really great for the early stage when you're validating the idea, then you're seeing it doesn't have wings, it empowers you. But then if you look at all our successful customers, today they have their own tech teams like the big ones like Drive Law, and they have developers building on top of our developer platform and APIs. And we have actually lots of tools that we build specifically for developers so that they can actually adjust the marketplace lot. Because then the underlying beast actually ends up being really complex at some point.

And then you really need to have a team that runs it. So that is also one learning that we learned along the way that actually you need to combine the ease and empowerment of no code with also catering for developers, for folks who are really scaling big.

Jim James (27:15)
And I guess what you're really doing there is helping people to start prototype, proof of concept, minimum viable product, get some customers in. And as you say, they might need to scale, maybe integrate a different text, maybe a database, I found it lovable. They need to integrate a database somewhere, or you need to integrate a payment module, right? It becomes more complicated the bigger the business becomes. But it sounds as though ShareTribe is open,

in that sense, so people aren't going to get locked in and therefore frustrated, know, that's also a really, really amazing opportunity for people to grow with you. As an entrepreneur, what would you say is your number one tip to me as I grow my business?

Juho (28:00)
I guess something that I've learned is that it is really important for you as an entrepreneur to understand who you are as a person, what do you want out of life? And then you build your business around those principles. Because when we started as entrepreneurs and we were in this startup scene, and in that startup scene especially, you can hear that there are really only kind of like two ways you can kind of like go big or go home. So either you build the next unicorn or then you go out of business.

Jim James (28:25)
Thank

Juho (28:30)
And later we really learned that there are so many different paths in terms of how you structure your company, how you build your product, how you build your team. And everybody's path is unique. And what is really important is that the people you bring along to that journey share the same vision and have the same incentives. And that's something different. So that's been a very interesting learning journey for us along the way and something that I feel we could have also paused to think.

Think more about already from the beginning instead of just following along what other people are doing. So that would be my number one question.

Jim James (29:05)
And I'm so glad you said that because the temptation is to think you've got to go big or go home because sort of social media is lionizing people that have made billions out of almost nothing in no time, right? But also they pay an emotional physical cost. And for many people, especially some of us that are bit later on in life with families to think about, our priorities are different. And so leading your own journey with the people that want to be on the same path as you is really, really important.

Juho Makkonen, tell us a book or a podcast that you find inspiring.

Juho (29:40)
Right now I'm reading a book called Work with Source by Tom Nixon. It's about this idea that there's certain benefit in combining this kind of like an approach of self-management, which to some extent we do, etc., which basically means that we don't really have like a traditional manager roles, but we have more like a setup where like basically every person is empowered to make any decisions and we like make decisions together.

But then at the same time to recognize that there's certain power in recognizing that this is what they call source, which is basically who was behind the original initiative. then so it's really interesting this dynamic between like this kind of like the leadership and like what it means to be like a founder, but then at the same time, empowering others and not just being becoming a bottleneck that that's just,

all decisions have to go through you instead of empowering others to do their own thing. And I really think that that's an inspiring and interesting take on if you are thinking about these teams as an entrepreneur.

Jim James (30:47)
Okay, we'll put that book link in the show notes. Juho Makkonen in Finland, in Helsinki. If you want to find out more about you and ShareTribe , how can they do that?

Juho (30:58)
Yes, so ShareTribe.com is our website. So that's the best way to learn more about the product. Out of social media platforms, I myself am most active in LinkedIn. So you can follow me or connect with me there, just with my name. And then also, we have the book, The Lean Marketplace, so @theleanmarketplace.com. So if you're interested in our content, you can check out that. Or Sharetribe.com/Academy , where it's our free content in Marketplace Academy.

Jim James (31:27)
You have so many great ways. And of course I'll put all of your links in the show notes. Thank you so much for joining me. I say, I just think you're liberating entrepreneurs with what you've built with ShareTribe . And so I'm really excited to be able to share your story with other people. So thanks for coming on. Thanks for building the platform and thanks for coming and sharing with you today.

Juho (31:47)
Thanks for having me. This was awesome.

Jim James (31:49)
Yeah, it's been amazing. So having built a marketplace myself and paid a small fortune and had battles with my tech, my CTO, when I saw ShareTribe , it was immediately obvious the problem that it solves. And over 1400 other entrepreneurs have built amazing businesses very quickly and in a very low stress and low cost way. So encourage you to have a look at sharetribe.com. If you've got an Airbnb style business where you want to share assets,

between one side and the other of the marketplace, ShareTribe will help you to get up and running in no time at all. Thank you for listening to me, Jim James, your host on The UnNoticed Entrepreneur. If you've enjoyed this, do please share it with a fellow unnoticed entrepreneur because reviews are great, but what really matters is that another entrepreneur hears this story. And that's really what I'm on a mission for. So until we meet again, I just encourage you to keep on communicating.