The UnNoticed Entrepreneur
I jumped out of an aeroplane 🪂 at 17 and haven't looked back—or down—since.
As an expatriate entrepreneur, I built a successful career across 🇸🇬Asia 🇨🇳 before returning to the UK.
Now, I am keeping my feet firmly on the ground, helping unnoticed entrepreneurs to take off. 🛫🛫
If you are an unnoticed entrepreneur then this show is for you.
Launched in 2019 the show has over 800 episodes and is in the top 2.5% of podcasts worldwide (source: Listennotes).
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The UnNoticed Entrepreneur
F!!K The Strategy author explains how the made moustaches a tax deduction and the importance of data in PR.
This is a trailer for the full show with Aaron Perlut which can be heard here
If you could ask 500 entrepreneurs a question about how they got noticed,
Would you have one?
That's right.
You can ask a question and we can give you a summary of the thoughts of all of my guests on that topic, direct quotes, and links to where they gave comment.
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We try to use an infused data with everything. We do try to understand that audience, try to develop creative, try to reach an audience. It's always using data. And today, if you look at reputation management, public relations, advertising, whatever you want to call it. If you look at marketing communications today, there are two primary tenets; there's content and there's distribution. And what we try to do is create really compelling and disruptive content and then deliver that. And we remain agnostic to how it's delivered, but typically that delivery needs to be in 360 degrees because getting people to pay attention to one channel today is very challenging
