The UnNoticed Entrepreneur
Business marketing for entrepreneurs.
I talk with entrepreneurs and experts about how to build a brand and generate more leads.
My name is Jim James. I've built my own companies on 3 continents since 1995 (that's right pre-internet), including a multi office public relations agency.
On the show I aim to bring you tools and tactics that you can put into practice on the same day.
I also publish a magazine and newsletter.
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The UnNoticed Entrepreneur
Et Tu Dominic - Trailer
Social listening shows that Dominic Cummings, former special advisor to Boris Johnson, was looked upon more favourably by the internet community than the almost equilibrium of the British media. So this episode talks about social listening using tools like socialmention and significance systems, and what entrepreneurs should consider when forging their reputations everyday in the digital domain.
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So it's interesting that on social media, the attitude towards Dominic Cummings after his seven hour speech is more positive at a ratio of three to one than if you were to read the mainstream media. It's important because if we are working on media relations and public relations and sentiment if we only measure the official channels, then we're only going to have a reflection in a very controlled catalog of content. We need to look at social mentions by using platforms like social mention, for example, or significance systems to understand what actually those people that are not paid to write are saying about a particular topic.
