The UnNoticed Entrepreneur
Business marketing for entrepreneurs.
I talk with entrepreneurs and experts about how to build a brand and generate more leads.
My name is Jim James. I've built my own companies on 3 continents since 1995 (that's right pre-internet), including a multi office public relations agency.
On the show I aim to bring you tools and tactics that you can put into practice on the same day.
I also publish a magazine and newsletter.
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https://www.theunnoticedentrepreneur.com
The UnNoticed Entrepreneur
Trailer: A PR strategy to win coverage for caged chickens in Singapore.
There are times when the media aren't interested in your story, but there are also times when the news wires, which are the professional services that are there to send out your press releases, also don't want to send out your press release. So what can you do about that? Today, I'm going to share with you a case study on how I turned a press release about caged eggs into a story about salmonella which gained national attention in Singapore.
You can see the coverage here
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There are times when the media aren't interested in your story, but there are also times when the news wires, which are the professional services that are there to send out your press releases, also don't want to send out your press release. So what can you do about that? Just because a mainstream platform doesn't want to give you an airing, it doesn't mean that there isn't an angle somewhere. It's just finding it. Start with one media that will publish the story and build, use the credibility from that coverage to establish an audience. All you need is one piece of coverage to start. Don't give up. The sense of legitimacy and that can lead to the cascade effect. Amplify that using your own social networks and get other people to share it through this. And if you can get the industry players to start to comment because then those people that you need to impact end up being drawn into the conversation.
