The UnNoticed Entrepreneur
I jumped out of an aeroplane 🪂 at 17 and haven't looked back—or down—since.
As an expatriate entrepreneur, I built a successful career across 🇸🇬Asia 🇨🇳 before returning to the UK.
Now, I am keeping my feet firmly on the ground, helping unnoticed entrepreneurs to take off. 🛫🛫
If you are an unnoticed entrepreneur then this show is for you.
Launched in 2019 the show has over 800 episodes and is in the top 2.5% of podcasts worldwide (source: Listennotes).
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The UnNoticed Entrepreneur
Trailer: A PR strategy to win coverage for caged chickens in Singapore.
There are times when the media aren't interested in your story, but there are also times when the news wires, which are the professional services that are there to send out your press releases, also don't want to send out your press release. So what can you do about that? Today, I'm going to share with you a case study on how I turned a press release about caged eggs into a story about salmonella which gained national attention in Singapore.
You can see the coverage here
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There are times when the media aren't interested in your story, but there are also times when the news wires, which are the professional services that are there to send out your press releases, also don't want to send out your press release. So what can you do about that? Just because a mainstream platform doesn't want to give you an airing, it doesn't mean that there isn't an angle somewhere. It's just finding it. Start with one media that will publish the story and build, use the credibility from that coverage to establish an audience. All you need is one piece of coverage to start. Don't give up. The sense of legitimacy and that can lead to the cascade effect. Amplify that using your own social networks and get other people to share it through this. And if you can get the industry players to start to comment because then those people that you need to impact end up being drawn into the conversation.
